Bold Impreza concept's muscular look is planned to appear on all of Subaru's future models
25 November 2010

Subaru’s Impreza saloon concept is set to influence the styling of the Japanese maker’s whole range over the next few years.

The Impreza concept is the first look at how Subaru’s styling language will reflect the brand’s new motto: ‘Confidence in Motion’. Its main features are a strong, Volvo S60-like shoulder line, a distinctive hexagonal grille opening and a ‘wing’ that cuts across the frontal area of the car.

See pics of the Subaru Impreza saloon concept

Subaru’s chief designer, Osamu Namba, said the project’s goal had been to “provide the future design direction for the brand”.

Namba said: “Even though it has the name ‘Impreza’, it’s meant to express all models.” However, he admitted: “We did have the next generation of Impreza in mind. It’s not a precise guide to the future of this model, but it is indicative of where the Impreza will go.”

The concept is intended to herald more cohesive design at Subaru, according to Namba. “In the past, there has been some inconsistency in the design language. This is really the first attempt to unite the language across the brand.”

Read the full story on the new Subaru Impreza concept

As a result, all of Subaru’s forthcoming cars are likely to feature the hexagonal grille treatment and what Namba calls “hawk eye” headlights — and adopt the concept’s lower, wider stance.

Taller, more rugged models, such as the Outback and Tribeca, may have more than one horizontal ‘wing’ motif across the front grille. Namba added that the concept’s new cues had “nothing to do with the WRX/STi design language”.

John McIlroy

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Comments
4

25 November 2010

At long last a modern Subaru that looks original AND appealing. A few fussy details for designs sake but overall I like it. I do like those door mirrors too - they should cut down on wind noise..........

25 November 2010

Apparently the 03 plate Subaru I owned was designed by Peter Stevens. They got him in as the google eyed one was just a sales disaster. I can't help but think Subaru should get him in again, for the entire range.

In the UK the real problem is the importer of the Subarus. They're shunning their traditional market of the rally enthusiasts who want a quick, reliable car but not at huge cost. It's what built the brand in the UK, now you're getting an STi with a boot but no rear wing and not in "World Rally" Blue. You can elsewhere in the world, yet Subaru UK still believe they can put the prices up by a huge margin.

25 November 2010

I think that Subaru probably do need a complete overhaul of car design and the Impreza is a tidy start even if the rear end is a bit to blockily square.

25 November 2010

Is this what Subaru thinks the new volvo coupe should look like?

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