Subaru will spice up the next-generation Impreza next year, with vastly more contemporary styling in a drive to lift flagging sales.
Revealed as the Impreza Design Concept at today’s Los Angeles motor show, this new small saloon previews a European-flavoured design language with strong shoulders and more complex body surfacing, beefed up with wide sills and bulging arches.
The strong shoulders and arcing roofline look rather Volvo-like and emphasise strength much more than today’s bland design.
Subaru claims the concept “conveys a sporty and lively four-door coupé style” and says that it has “blended two design ideas — dynamic flow and confident stance — to showcase performance, driving enjoyment and quality”. The concept’s grille design is already on the current Legacy — but the gaping brake vents and angled headlights are new. And the Legacy’s pronounced wheel arch bulges are exaggerated further on this concept.