Land Rover has officially confirmed it will be putting its Range Rover LRX concept car into production in 2011.
Designed and engineered at Land Rover's Gaydon facility, the new Range Rover will be the smallest, lightest and most efficient vehicle the company has ever produced. It will be built at its plant in Halewood, on Merseyside.
As previously reported by Autocar, the LRX is expected to be unveiled in production form on 17 June next year. This date is significant, as it will mark exactly 40 years since the original Range Rover was first revealed to the public.
Phil Popham, managing director of Land Rover said, “The production of a small Range Rover model is excellent news for our employees, dealers and customers. It is a demonstration of our commitment to investing for the future, to continue to deliver relevant vehicles for our customers, with the outstanding breadth of capability for which we are world-renowned.
"Feedback from our customer research also fully supports our belief that a production version of the LRX Concept would further raise the desirability of our brand and absolutely meet their expectations.”
Gerry McGovern, Land Rover design director said, "The new vehicle will be a natural extension to the Range Rover line-up, complementing the existing models and helping to define a new segment. It will be true to the concept and have many recognisable Range Rover design cues including the signature clamshell bonnet, the floating roof and the solid 'wheel-at-each-corner' stance."