JD Power’s Automotive Performance, Execution and Layout (APEAL) study saw 83,000 American motorists surveyed on the car they bought or leased in the first 90 days of ownership. Owners were asked to evaluate their vehicles across 77 attributes, which roll up into a 1000-point APEAL scale.
The survey found that car makers producing models with a higher APEAL rating are able to charge higher prices. Owners of vehicles with a score of more than 100 points above the segment average typically spend $1800 (£1175) more than those buying cars with a score less than 100 points below the segment average.
It also found that cars with scores of 100 points above the segment average spent less time on dealers’ forecourts, and that 64 per cent of owners would buy from the same brand again.