Merc brings glamour back to Brooklands
5 July 2006

Mercedes-Benz has confirmed that its multi-million pound 'brand experience' centre at Brooklands will open to the public in October.

'Mercedes-Benz World' will comprise an enormous showroom, allowing buyers to sample every car and every colour in the range, a handling circuit (including a wet skid circle and a 10-acre off-road course), a simulated 'infotainment' ride designed to replicate what a C-class goes through during its production process, a movie theatre and restaurants.

Formula 1 driver David Coulthard has plans to open one of his Columbus hotels on the same site.

The development brings motoring experience back to Brooklands, the world's first purpose-built motorsport facility. The Brooklands Museum has worked closely with Mercedes on plans, and from October it will be accessed using the main entrance to Mercedes-Benz World.

For more details visit www.mercedes-benzworld.co.uk. But we've already been there and had a look around - you can read Steve Cropley's thoughts on the Brooklands development in his blog - and don't miss an exclusive sneak preview of the facility in Merc's own promotional footage available on our videos page.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    It's got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again