Currently reading: Lotus axes dealer network
Firm serves two years' notice to all European dealers; new network to be revealed in Paris
Autocar
News
1 min read
8 July 2010

Lotus will terminate the contracts of all its European dealerships in July 2012 as part of plans to completely overhaul its dealership network.

Lotus CEO Dany Bahar has written to the Norfolk firm’s entire European dealership network informing them that their contracts will not be renewed and will expire on 18 July 2012.

Full story: Lotus reveals radical new direction

The sports car firm is acting within the current terms of its dealerships’ contracts, which outlines that two-year’s notice must be given for termination.

Plans for a radical overhaul of the European dealer network will be revealed in the period after the Paris motor show, the location where Lotus’s new five-year blueprint will be announced, outlining its future building a new range of more luxurious GTs and sports cars.

Lotus has confirmed the current dealer network would be able to apply for new dealerships or franchises under new terms, but it has yet to reveal precise details on what those terms will be.

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Straight Six Man 9 July 2010

Re: Lotus axes dealer network

Cheltenhamshire wrote:

Straight Six Man wrote:
I'll have to drop into my local (Bell & Colvill, the first ever Lotus dealer) and ask them how they'll be affected... I'm not sure I understand why this is necessary.

To assist you I have highlighted a number of sections relevant to your post.

Lotus will terminate the contracts of all its European dealerships in July 2012 as part of plans to completely overhaul its dealership network.

This part means Bell & Collvill will be given notice on their Lotus dealership contract.

Lotus CEO Dany Bahar has written to the Norfolk firm’s entire European dealership network informing them that their contracts will not be renewed and will expire on 18 July 2012.

This part means that on the 19th of July 2012 they won't be a Lotus dealer anymore.

Full story: Lotus reveals radical new direction

The sports car firm is acting within the current terms of its dealerships’ contracts, which outlines that two-year’s notice must be given for termination.

Plans for a radical overhaul of the European dealer network will be revealed at the Paris motor show alongside Lotus’s new five-year blueprint, outlining its future building a new range of more luxurious GTs and sports cars.

This part is the reason why they are getting rid of all their dealers.

Lotus has confirmed the current dealer network would be able to apply for new dealerships or franchises under new terms, but it has yet to reveal precise details on what those terms will be.

And finally this could mean that if Bell & Collvill spend silly amounts of money to make their dealership more swanky they will get the chance to sell the overpriced and doomed to fail Lotus cars the misguided management want to sell instead of the excellent Elise and their ilk whose march up the price scale is not welcome.

Last point, had you read the actual article there would be no need for me to reply in such a patronising way !!!

Thanks, but I'd read it. I meant I'd need to find out in more detailed terms exactly how it would affect one particular dealership - partly because it's the first dealer Lotus ever had, partly because it's on a rural site, with roads on two sides, and no space for redevelopment anywhere. There was no need for you to reply in such a patronising way anyway.

Maj1c 9 July 2010

Re: Lotus axes dealer network

Not good news on the Lotus front, looks like it's full steam ahead on the 'upmarket' push..

Really not a good idea, if you move away from what makes you unique in the marketplace, what makes you different?

If you want a 120k+ sports car- you'll buy Ferrari/Lambo

If you want a 100K+ British sports car you'll buy a Aston.

If you want a sub 100k sports car, you'll buy Porsche

These are the type of buyers Lotus are going to have to convert to realise the strategic direction they wish to take the company.

surely a new Espirt would have been sufficent to chase the high end sales?

Think the Malaysian owners may regret the day they put a Ferrari man in charge of Lotus.

FriendlyFisherman 8 July 2010

Re: Lotus axes dealer network

4rephill wrote:

Cheltenhamshire wrote:
Blah, blah blah.....

Last point, had you read the actual article there would be no need for me to reply in such a patronising way !!!

Are you as much of a self righteous, pompous arse in real life or do you just save it for the internet?. If it's the former then I'm glad I don't have to have any dealings with you in My day to day life!.

Oh!, and by the way, there was no need for you to: " ...reply in such a patronising way !!! ", as nobody asked you for an explanation of the article in the first place.

Try getting off your high horse once in a while, it doesn't make you look good!.

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