Lotus is planning a radical shake-up of its heritage as it pushes upmarket to take on Porsche, Ferrari and Aston Martin as part of what it is calling "the dawn of a new era".
The radical restructuring includes dropping founder Colin Chapman's 'lightweight and simple' ethos for all new cars, instead using more complex, more expensive and more upmarket manufacturing techniques.
However, its current range is expected to survive for now - with only the new models adopting the company's radically altered philosophy.
While Lotus has refused to divulge its vision for the company's future until the Paris motor show in September, company owner Proton has held a briefing in Malaysia outlining its plans to make Lotus profitable within five years. Lotus has not made a profit for Proton since it bought it in 1996.
Proton and Lotus chairman Datuk Mohd Nadzmi Mohd Salleh outlined the company's plans to build cars under a new motto, "Tomorrow’s luxury sports car, today".
The average car will cost £80,000-£110,000, the prices being justified by the use of technology including seven-speed twin clutch transmissions, active aerodynamics, continuously variable dampers, hybrid and range extender systems, heads up displays, and the option of more alternatively-fuelled variants.
Under the plan, Lotus plans to raise sales from the current 2000-25000 cars a year to 6000-8000 within five years. It will sell vehicles in 55 countries - up from the current 30.
These sales increases will be fuelled by a Lotus city car, which will be spun off Proton's own new city car, which was previewed by the EMAS concept by Italian design house Giugiaro at this year's Geneva motor show.