Fiat CEO Sergio Marchionne is only interested in niche production
28 July 2009

Fiat plans to use Bertone’s Turin manufacturing plant for building “niche vehicles,” according to CEO Sergio Marchionne.

Fiat is one of five firms bidding for the collapsed Italian coachbuilder and Marchionne says he is “very optimistic” about its chances of securing the business.

“We made an honest and industrially rational offer to try to revive the company,” said Marchionne.

He would not elaborate on what those niche models might be, saying only that they would be sold in Europe and North America.

Fiat has recently acquired a 20 per cent stake in Chrysler and will relaunch the Fiat and Alfa Romeo brands in the US in 2011.

Italian unions had feared Fiat would use Bertone’s production capacity for manufacturing mass-produced models such as the next generation-Lancia Ypsilon, but Marchionne’s comments mean this move is now highly unlikely.

Twitter - follow all the latest Fiat reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • BMW X2
    This is the new BMW X2
    First Drive
    20 March 2018
    Doesn’t deliver many typical crossover selling points but looks perky, handles keenly and is well capable of winning over your latent cynic
  • First Drive
    20 March 2018
    The newest version of Rolls-Royce's flagship model sets new standards for opulence and luxury whether you're driving it or being driven in it
  • Used BMW M135i
    First Drive
    20 March 2018
    We have bought a used BMW M135i to see how far we can improve this rear-wheel-drive hot hatch
  • Mercedes-Benz E-Class Estate
    First Drive
    19 March 2018
    The Mercedes-Benz E-Class could be all the estate car you’ll ever want — or it could be overkill. Let’s see which...
  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?