Over 215 million cars have worn it, but the origins of Chevrolet's logo are still sketchy
The first instance of the 'bowtie' being worn came in 1913
Durant fixed the logo to the H2 Royal Mail Roadster
He also added it to the H4 Baby Grand
The Baby Grand was part of Chevrolet's Series H line
The first major redesign of the logo came in 1936
It was seen on the Chevrolet Standard among others
This 1940 Special Deluxe also wore the badge
Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still not precisely known
One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in
Another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta
The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie
The 1955 Chevrolet BelAir incorporated the logo into a new design
The Nomad was produced on and off until 1972
This 1969 Camaro SS became a muscle car icon
Chevvy quickly became known for its pick-up trucks, too
The Impala was first introduced in 1958
Chevy's 1988 Camaro
The Impala, too, keeps going with this model from 1994
With 1995 came a major redesign of Chevrolet's Blazer SUV
The badge became more prominent throughout the 90s
The Blazer was sold as the Tahoe from 1995
The Tahoe-badged Blazer lasted until 2001
The Malibu first saw production in 1964
The Volt is also badged as the Vauxhall Ampera in the UK
This Camaro ZL1 convertible wears its badge proudly and prominently
The 2014 Sonic will do the same
Meanwhile Chevrolet continues to invest in electric vehicles with the 2014 Spark
Over 215 million cars have worn Chevrolet's 'bowtie' logo since 1913, but its origins are still unknown.
The badge was first seen in 1913 when Chevrolet co-founder William C Durant put the first badge on H-2 Royal Mail and H-4 Baby Grand models.
The origins of the badge are still unknown, however. One theory suggests Durant was inspired by the wallpaper of a Parisian hotel he was staying in, while another says he was inspired by an advert for the Southern Compressed Coal Company while on holiday in Atlanta. The advert, for 'Coalettes' - a refined fuel for fires - featured a logo on a slanted bowtie.
Durant's daughter, Margery, holds yet another theory. In her 1929 book 'My father', she says Durant would often sketch ideas and designs at the dinner table. She said: "I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day."
The first instance of the logo used in print came on October 2 1913, when the first advert for Chevrolet appeared in The Washington Post. The advert featured the slanted bowtie design with the words 'Look for this nameplate' printed above.
Of the 215 million cars worldwide to wear the badge, it is believed that upwards of 60 million are still on the road.