A millionaire car enthusiast is attempting to revive the 2010 British Motor Show as a smaller scale event.
Darren Richards is hoping to create a syndicate of wealthy car enthusiasts to finance the show, saying it is important for the industry for it to go ahead in some form.
In March it was announced the 2010 event has been cancelled due to the global economic crisis. It is thought 2013 would be the earliest it could be resurrected.
But Richards says he has already been in contact with a number of high-profile car enthusiasts including Rowan Atkinson, Jeremy Clarkson and Simon Cowell to gain support for his campaign.
He now wants the Society of Motor Manufacturers and Traders (SMMT) to reinstate the show and has approached them with a view to running it.
Richards said: “We need to weather through this storm. It’s more reason to preserve the tradition of the motor show. We must not just roll over. Even if the event is scaled down dramatically next year it must still happen.“