BMW 1-series and Mini models will be available to rent in Munich and Berlin from April
23 March 2011

BMW has launched a new car-sharing scheme in Germany that it hopes will create one million new customers for the brand by 2020.

The new scheme, called DriveNow, is a 50-50 joint venture between BMW and Germany’s biggest car rental firm Sixt. DriveNow will launch in Munich on 1 April with 300 Minis and BMW 1-series available to rent and a launch will follow shortly after in Berlin, which will have 500 cars.

Drivers will be able to book cars parked around the cities using the internet or a smartphone app, and will then access them using a chip embedded in their driving licenses.

Read more on BMW's new i range of cars

BMW sales and marketing boss Ian Robertson said the firm was always looking at launching new businesses and adding new customers to the brand. The scheme will extend to other European cities and potentially other continents. New cars will also be added to the scheme according to demand, including BMW’s i range of electric cars from 2013.

Robertson said the scheme would offer people living in cities an alternative to car ownership that allowed people to use a car “on the spur of the moment” without many of usually associated costs.

Similar schemes are offered in cities around the world by Peugeot, Citroen and Mercedes.

See all the latest BMW reviews, news and video

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Mercedes-Benz E-Class Estate
    First Drive
    19 March 2018
    The Mercedes-Benz E-Class could be all the estate car you’ll ever want — or it could be overkill. Let’s see which...
  • Dallara Stradale
    The Stradale is the first road-legel car from Italian motorsport constructor Dallara
    First Drive
    16 March 2018
    The motorsport constructor's first road car is inspired by Lotus minimalism. Does it thrill on road and track?
  • Hyundai i30 N
    Standard spec is good so paint colour is our car’s only option
    First Drive
    16 March 2018
    What’s Hyundai’s first hot hatch and N-brand debutant really like? Let’s find out
  • Porsche Boxster GTS
    This is the new GTS version of the Porsche Boxster
    First Drive
    15 March 2018
    The 718-generation Boxster is our favourite roadster of the moment – so is this new GTS variant worth the extra outlay?
  • BMW 5 Series
    First Drive
    15 March 2018
    The BMW 5 Series is top of the mid-exec pack, but is there still room for a diesel saloon in everyday family life?