New design boss wants BMW's to look more subtle than cars from the Chris Bangle era
10 May 2010

BMW’s design language is “consolidating” and becoming “more harmonious” to cater for disparate global tastes, according to design director Adrian van Hooydonk.

Speaking at the unveiling of the new Gran Coupé concept at the recent Beijing motor show, van Hooydonk said, “Consolidation is good for the brand because it gives a clearer image of what BMW is.”

See pics of the BMW Concept Gran Coupe here

The latest 5-series saloon and the Gran Coupé were both examples of this, he added.

Both cars display a “more subtle use of the concave and convex”, in contrast to the more disparate BMW styles developed during the tenure of his predecessor, Chris Bangle.

Richard Bremner

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15

10 May 2010

BMW's design language is to become "more harmonious."

Well, now, there's a thing. Only a few days ago, in answer to an irate Bangle fan, (and a good few before him) I put forward the view that none of his attempts at creating a fashionable style were cohesive. "Harmony eluded him," I said. Three cheers for Hooydonk, free at last of his boss's imposed crash angles, weird composition, and clumsy proportions.

10 May 2010

iam my self not a fan of chris bangle's designs , but cant help liking the e60 5 series , there's something special about that car especially the m5 , an epic car 9.99 out of 10 the 0.01 is for the run flat tyres

10 May 2010

M-cars don't have run flats.

10 May 2010

If anything this shows that BMW management post Piechstrieder and Reitzle lacked a clear vision and consistency. Now they are back to the one sausage/different sizes. Hope they will be back to the Z4M instead of the silly X6M...

10 May 2010

[quote trocadero]Have a good day![/quote] Eh?

10 May 2010

the only problem with doing this is that all BMW will end up looking the same... just like audi A4, the A6 & A8.... just look like a bigger versions

10 May 2010

van Hooydonk said, “Consolidation is good for the brand because it gives a clearer image of what BMW is.”

I seem to be in the minority when I say that I like the designs of Chris Bangle. I believe he is about the only designer who has been able to translate the ideas of contemporary design to produce modern and adventurous looking cars where those ideas really work.

Cars of that level should appeal on an emotional level. BMWs do so on the engineering and driving aspects, I hope that they continue to do so in styling instead of trying to pander to the lowest common demominator of boring corporate middle management types with boring grey suits, boring white shirts and boring yellow ties. All cars nowadays are basically good and have to meet common standards and legal requirements in many ways, only design can make that difference (cue Alfa Romeo ?)

10 May 2010

[quote sportwagon]I seem to be in the minority when I say that I like the designs of Chris Bangle. I believe he is about the only designer who has been able to translate the ideas of contemporary design to produce modern and adventurous looking cars where those ideas really work. [/quote]

Yeah I agree, the 7-Series was not a design success but the Z4 and 5-Seeries were. The new 5-series looks so unadventurous, the 5-Series GT is a bit of a mess. The 7 and Z4 look good however.

10 May 2010

BMWs that all look the same? Surely this has been done before.

10 May 2010

I don't know, the new 5 is spot on, but a Merc S-Class still has more presence and elegance than the 7 which looks like it will date quite quickly. (Imagine what the new S will be like).

And their new 4dr coupe - well it's a total cop-out isn't it? Just a longer, squeezed out 7. For a niche model this is a product of boredom and a lack of inspiration.

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