Luxury sports car maker is voted the coolest brand in the UK for the second year running
13 September 2007

Aston Martin has been voted the UK's coolest brand for the second year running.The luxury sports car maker was given the accolade by the CoolBrands Council, which "presents expert and consumer opinion on the UK's strongest brands."While we agree that Astons are absolutely ice-box, the notion of a council voting on what's cool and what's not sounds deeply, deeply uncool to us."The top 20 cool brands are a reflection of our changing needs, wants and interests," said Stephen Cheliotis, chairman of the CoolBrands Council for 2008, in a terminally un-hip statement. "On the one hand, things can become cool by virtue of their necessity or prevalence in your life. On the other, the things you really want but may know you’ll never get.”Whatever. Either way, we know that we'd like an Aston or two, especially the new special-edition V8 Vantage N400 and DB9 LM Coupe, which were unveiled at the Frankfurt show earlier this week.

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