The concept previews a production model that's destined for South American markets, where over 900,000 pick-ups are sold each year.
Parent company Renault had already announced its intention to enter the South American pick-up market with "at least" two models, in order to capitalise on a body style that accounts for nearly 75 per cent of South America's light commercial vehicle segment.
The Dacia Duster Oroch was styled at Renault's design centre in Sao Paulo, and is reputed to take its inspiration from "the world of kitesurfing".
Design features include front-end styling borrowed from the D-Cross concept of 2012, substantial front and rear bumpers that "convey an impression of power", 18-inch wheels, a panoramic sunroof and integrated roof rails.
The rear load bay also packs a specially designed rack system that allows for the storage of several kitesurfing boards, while two side-mounted cameras can be used to capture "special sporting moments."