The new machine was unveiled by Seat in Tarragona, the modern version of the city that used to be called Tarraco. Positioned as the firm’s new flagship, the Tarraco completes its trio of SUVs alongside the Ateca and Arona. It will go on sale at the beginning of 2019, with pre-sales starting in December this year. It will be available with five or seven seats, although only the latter option will be offered in the UK.
"The introduction of the Tarraco forms part of our €3.3 billion [£2.93 billion] investment between 2015 and 2019 in the company’s future and the range of vehicles we offer," said Seat boss Luca de Meo. "It completes our family of SUVs, to suit every customer’s need”.
Seat believes that the Tarraco can help it attract new customers and will considerably boost the firm's profits due to the greater margins possible with a larger SUV. De Meo said the Tarraco would help Seat fight in the market for "the main family car in the household."
The Tarraco is built on the Volkswagen Group’s MQB-A long-wheelbase platform, which is also used for the VW Tiguan and Skoda Kodiaq. Sven Schawe, Seat’s chassis development boss, told Autocar that much of the development focus of the car was tuning the VW Group technology – in particular the Tarraco’s Dynamic Chassis Control (DCC) systems – to offer a more involving driving experience.
“We used the same philosophy as the Ateca: using the latest technology on a proven VW Group platform and trying to offer one step more to the customer,” said Schawe. “We tried to give the Tarraco the Seat character in terms of driving dynamics, reducing the weight you feel when driving it. It fits into the family DNA.”