This is the new Kia Proceed. It's what you get instead of a Ceed 3dr, which we can’t have any more because nobody buys three-door hatchbacks. That’s the short of things.
So Kia has turned the Proceed into a slinky estate car instead, or shooting brake, if you like. Which Kia is making because shooting brakes are cool. Or will be.
How cool? Kia put a picture of a Reliant Scimitar and Volvo 1800ES up in the press conference to show what inspired it. They reckon it’s so swoon-worthy that by 2020, this bodystyle, of four in total (5dr hatch, wagon and crossover are the others), will account for 20% of all Ceeds sold. The last 3dr was just 5%.
Technical details, then: it’s a Ceed, built in Slovakia on the same line as other Ceeds, with which it shares architecture, technical make-up, interior and wheelbase, but not body panels. Only the bonnet and wings are shared with the 5dr hatch, and the suspension – multi-link at the rear, like all Ceeds – has been given its own tuning. The Proceed is about the same weight as the estate, which is, curiously, around 20kg lighter than the hatch despite being longer.
Of the immediate and non-immediate premium rivals, Kia has identified only Mercedes-Benz as making a car of this size and type – the CLA Shooting Brake – and thinks most sell for a considerably higher price than its plainer hatchback variant. So the Proceed is being offered only in higher specifications (GT-Line and GT only), albeit with a full engine range, from 99bhp through to 201bhp petrols and 114bhp or 135bhp diesels. There’ll be 48V mild hybrid petrol and diesel options from next year.
Kia’s other research has found that owners of cars like this don’t use their rear seats any more often than 5dr hatch owners, but they do use the boots a lot. So the Proceed has 40/20/40-split, one-touch-fold rear seats and a fairly big 594-litre luggage volume with the rear seats in place. That's only 11 litres shy of the Volkswagen Golf Estate’s, although here there is a high load lip.