Picking a single theme from the 2015 New York motor show is difficult, but one word keeps springing to mind: definition.
Brands at the show all seemed to be on a mission to define themselves and their offerings. McLaren showed off the first entry in its new Sports Series, the 570S, and thus defined itself as a three-tier sports car maker with global ambitions.
Land Rover further defined its SVO brand, bringing the super-luxury Range Rover SVAutobiography to market and likely worrying rivals from Rolls-Royce, Bentley and Mercedes-Maybach.
Elsewhere, US-centric brands such as Lincoln and Cadillac defined their luxury offerings, with Cadillac unveiling its new S-Class rival, the CT6, and Lincoln showing off a concept version of the upcoming Continental.
Plus we had the new Porsche Boxster Spyder, which is the lightest and most powerful version of the roadster yet made, Kia's new Optima, the Lexus RX SUV and a conceptual version of the next Honda Civic.
Here are some of our star cars from the New York motor show.
Lincoln Continental - Hilton Holloway
This concept is a world away from the sharp-edged homages to the classic 1961 Lincoln Continental that marked previous attempts to re-invent the brand. It’s a lush, unashamed and heavily chromed attempt at reflecting first class travel in a car, but the production car has to deliver on this promise.
Cadillac CT6 - Matt Burt
Cadillac says its cars must be bold and expressive, and the CT6 certainly fulfils that. I'll have mine as a 400bhp twin-turbo, 3.0-litre V6 please, although I'll need parking sensors because at 5184mm long it looks like an absolute beast. Not convinced it's the car that will help Cadillac crack Europe, but it isn't exactly lacking in presence.