The cabin in the premium saloon utilises a combination of “luxurious leathers, exotic woods, and carbonfibre”, and the dashboard features a large high-resolution touchscreen. There are also screens in the back of the front two seats for rear-passenger entertainment.
The interior is clad in Opus leather and includes heated seats with five massaging functions. The reclining seats in the rear are electrically adjustable and have media controls on the armrest that feature HDMI and USB ports. Wireless phone charging will also be available, and the CT6 offers “segment-best” interior storage, including a 2.2-litre capacity in the centre console.
Cadillac says the CT6 has an “industry-first” 360deg camera view around the car that will be able to record front and rear views while driving, while full 360deg recording is offered if the security system is activated.
Among the technology systems offered are Advanced Park Assist, which parks the car automatically, and new safety features including Night Vision, which helps identity objects through heat signatures on the infotainment system, and a Pedestrian Collision Mitigation feature that detects pedestrians and uses autonomous braking to avoid collisions.
There’s no word on pricing yet, but it’ll be up against the Mercedes-Benz S-Class, which is priced from £67,000 to £180,000.
Described by Cadillac boss Johan de Nysschen as “a technological masterpiece”, the CT6 is expected to take a central role in the rebuilding of the brand globally as it moves to break free of predominantly US sales and crack the Asian and European markets.
“As is traditional for a luxury brand, we’ll lead from the top,” said de Nysschen. “We have until 2020 to get our product offering in shape for a European launch, and that means starting at the top and building credibility and establishing a reputation for cutting-edge technology.”
In an interview with Jalopnik, de Nysschen confirmed that the CT6 would also be sold with a plug-in hybrid variant and a twin-turbo V8. Although no power output has been revealed for either of those engines, the V8 would most likely take centre stage in Cadillac’s V-badged range of performance models, which are designed to rival equivalent cars from Mercedes-AMG, BMW M division and Audi's Quattro GmbH.
In addition, de Nysschen has targeted the creation of a wider SUV and crossover line-up, topped by the Escalade, and the creation of an Audi A3 and Mercedes CLA-rivalling saloon. The latter model would be rear-wheel drive, he confirmed.
“Cadillac has got to be bold and expressive,” said de Nysschen. “Owning a Cadillac should be a symbol of arrival, but without being brash or ostentatious. In the past we have been quite formal in that expression, but in future we can be a bit more casual in our expression.”
Although Cadillac has only 46 dealers in Europe at present, de Nysschen also hoped technology and a new approach could help the firm establish European sales without having to undertake investment in a full network. “We are investigating if there is room for us to have just a few flagship stores and then take cars to prospective customers, and let them test them and transact with us in their own homes,” he said. “Then we could collect the cars for servicing and make use of the existing GM dealership infrastructure.”
Having previously worked at Audi and Infiniti, de Nysschen suggested establishing Cadillac as a global premium brand could take more than 20 years, but he added that the brand’s 112-year history, strong home market and understanding of European tastes should stand it in good stead.
“We respect all competitors, but Europe requires heritage and an understanding of driving dynamics,” he said. “In that respect, Cadillac has an advantage over its Japanese competitors.”
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