Currently reading: Mazda CX-4 coupe-SUV won't come to Europe
Sleek CX-4 SUV with coupé roofline will be sold in China only; Mazda R&D boss Kiyoshi Fujiwara also reveals Mazda won't expand its SUV line-up for now

The Mazda CX-4 SUV will not be sold in Europe, Mazda R&D boss Kiyoshi Fujiwara has confirmed.

The swoopy CX-4 was designed as a China-only model because the market is so swamped with similar products, according to Fujiwara. He added that because there is little brand loyalty in China, you have to have stand-out designs to sell cars.

"China is a market where there are all sorts of different vehicles, so you need a distinctive product," he said.

Fujiwara also confirmed that Mazda will not expand its range of SUVs any further despite the continued growth of SUV sales across all segments.

"Adding any more SUVs to our line-up would give Mazda too many car lines," he said. "Instead we want to focus on its current offering."

Fujiwara added that Mazda's sales network would also need to grow if it were to support any extra models.



Read our review

Car review
Mazda CX-3
Mazda CX-3 shares much with its Mazda 2 baby brother

Mazda goes Juke hunting with its Skyactiv-generation baby SUV, but the rapidly expanding segment has other rivals to keep in mind now too

Mark Tisshaw

Title: Editor

Mark is a journalist with more than a decade of top-level experience in the automotive industry. He first joined Autocar in 2009, having previously worked in local newspapers. He has held several roles at Autocar, including news editor, deputy editor, digital editor and his current position of editor, one he has held since 2017.

From this position he oversees all of Autocar’s content across the print magazine, website, social media, video, and podcast channels, as well as our recent launch, Autocar Business. Mark regularly interviews the very top global executives in the automotive industry, telling their stories and holding them to account, meeting them at shows and events around the world.

Mark is a Car of the Year juror, a prestigious annual award that Autocar is one of the main sponsors of. He has made media appearances on the likes of the BBC, and contributed to titles including What Car?Move Electric and Pistonheads, and has written a column for The Sun.

Join the debate

Add a comment…
superstevie 18 November 2016

That is a shame. Good looking

That is a shame. Good looking car, could have done very well here.