To date, customers have added between £30k and £100k worth of extras on top of the £240,000 starting price…
…which makes the most expensive one yet an eye-raising £340,000
Or you could spend even more, as one customer already has, and order two SV Coupés
The most expensive option is a new paint colour, liquescence, at £30,000
We avoided what many people have gone for: family crests or initials in the head rests
“There are 100 paint colours but really the sky’s the limit”
How much did our SV Coupé cost? Around £275,000
Unsurprisingly, given the high price of the SV Coupé, 80% of customers so far have chosen to personalise their car with a near-endless options list.
To date, customers – of whom there are more than 150 – have added between £30k and £100k worth of extras on top of the £240,000 starting price. That makes the most expensive one yet an eye-raising £340,000. Or you could spend even more, as one customer already has, and order two SV Coupés.
The most expensive option is a new paint colour, liquescence, at £30,000.
Customer clinics have already been held in London and Paris – where we saw the car – and will continue in key markets, including the Middle East, Russia and the US.
Working with local retailers, Land Rover has been picky with its invitations. “They’ve been selected because we think they’re going to be a hard prospect,” said Special Vehicle Operations MD John Edwards.
Once buyers have committed to an SV Coupé at these clinics, they will be invited to a luxurious pod to personalise their car.
We experienced it at the customer clinic in Paris but there is a permanent base with a customisation suite at SVO HQ just outside Coventry.
The centre has been open for two years and 200 bespoke products have been created as a result. Bespoke by SVO’s Chris Castle said an average customer takes two to three hours to pick options.
“There are 100 paint colours but really the sky’s the limit,” said Castle. “We can match to anything.” There are also 14 colours of leather trim.
So what did we go for on our fantasy SV Coupé? The new duo-tone paint, in which the flanks of the car are a different colour from the rest of the body. We chose Constellation Blue as the main paint colour, with a bespoke teal paint as the flank colour. We picked navy leather for the rear seats to complement the exterior and cream for the front seats. We also went for the new Nautica veneer.
We avoided what many people have gone for: family crests or initials in the head rests. There’s also the chance to engrave select pieces of metal in the car, such as the top of the dashboard and inner door handles.
Anything from a full paisley pattern to a horse’s head have previously been specified.
How much did our SV Coupé cost? Around £275,000.