Replacing the two smallest Alfa models isn't a priority, says boss Reid Bigland

The Alfa Romeo Mito and Giulietta are unlikely to spawn direct replacements and are "not at the same level as the Giulia and Stelvio", according to Alfa boss Reid Bigland.

Speaking at the Geneva motor show, Bigland said the Giulietta and Mito would "stay for the foreseeable future", but new Alfas would be like the Giulia and Stelvio and "put the driver at the centre", in line with the firm's new strategy.

"They are very good cars but not at the same level as the Giulia and Stelvio," he said.

Bigland said that decisions on future Alfas would be taken on their global appeal above all else, and the Mito and Giulietta were very Europe-focused models.

"I have nothing to announce on this, but our lens will be less Europe and more the entire globe. The European market will be a consideration, but we'll take quite strongly Asia and North America [into consideration too]. In China and North America, the compact segments are small segments [for sales]."

To that end, Bigland said the next Alfa model would most likely be an SUV, sized immediately above or immediately below the Stelvio. He said the decision to launch future Alfas would be taken purely on the basis of the size of the global segment in which it would compete.

The biggest two global segments for premium cars is now served by the Giulia and Stelvio for Alfa, but there is debate on what size of SUV makes up the third most popular segment. That's why no decision has been taken on whether to go bigger or smaller than the Stelvio next.

The promise of six new Alfas had "slipped a little bit", said Bigland, who didn't confirm any new targets.

Read more about the Geneva motor show here

Geneva motor show - the 14 cars you must see

Our Verdict

Alfa Romeo Mito

The Alfa Romeo Mito is a usable, fun package, but the DNA system frustrates

Join the debate

Comments
27

7 March 2017
What an idiot. With the forthcoming new Focus holding little promise from a packaging point, the Golf will have the market to itself. So the nincumpoop will let the ageing Guiletta and Mito live on indefinitely and die an ungraceful death? If I were that other fool Marchionne, I'd order Alfa to make a direct rival for the i3 and the forthcoming VW I.D., at least being a high performance compact hybrid if not fully electric.

7 March 2017
And I would also argue Alfa needs a bonafide Mini rival - a new Mito would give it serious competition with the right build quality.

7 March 2017
"And I would also argue Alfa needs a bonafide Mini rival - a new Mito would give it serious competition with the right build quality" Fiat has Abarth to fill that niche. A new B-segment hatch and spiritual successor to the 850 TC would be the way to go.

7 March 2017
[quote=aatbloke]"And I would also argue Alfa needs a bonafide Mini rival - a new Mito would give it serious competition with the right build quality" Fiat has Abarth to fill that niche. A new B-segment hatch and spiritual successor to the 850 TC would be the way to go.[/quote] The Abarth as a highly strung supermini does not fill that niche. The Mito does not need to be hardcore, ask the Mini is not, except for the JW versions.

9 March 2017
[quote=manicm][quote=aatbloke]"And I would also argue Alfa needs a bonafide Mini rival - a new Mito would give it serious competition with the right build quality" Fiat has Abarth to fill that niche. A new B-segment hatch and spiritual successor to the 850 TC would be the way to go.[/quote] The Abarth as a highly strung supermini does not fill that niche. The Mito does not need to be hardcore, ask the Mini is not, except for the JW versions.[/quote] Abarths are hardly "highly strung" - whatever it is you're attempting to refer to in automotive terms. They're moving Alfa into a particular niche if you hadn't noticed, so don't pin your hopes on any kind of replacement for the MiTo especially.

7 March 2017
[quote=manicm]What an idiot. With the forthcoming new Focus holding little promise from a packaging point, the Golf will have the market to itself. So the nincumpoop will let the ageing Guiletta and Mito live on indefinitely and die an ungraceful death? If I were that other fool Marchionne, I'd order Alfa to make a direct rival for the i3 and the forthcoming VW I.D., at least being a high performance compact hybrid if not fully electric.[/quote] How have you worked out the new Focus will have little promise from a packaging point if very little information has been released? Their is more to life than a drab Golf. Contrary to what the article says, the Mito is not a very good car at all! It wasnt great when it was released. The one I had was terrible to be honest, and if eventually went when the front carpets became saturated and full of black mould due to an air con pipe that drained into the footwell and the brake servo rusting through and letting water in to the footwell also.

7 March 2017
[quote=manicm]What an idiot. With the forthcoming new Focus holding little promise from a packaging point, the Golf will have the market to itself. So the nincumpoop will let the ageing Guiletta and Mito live on indefinitely and die an ungraceful death? If I were that other fool Marchionne, I'd order Alfa to make a direct rival for the i3 and the forthcoming VW I.D., at least being a high performance compact hybrid if not fully electric.[/quote] How have you worked out the new Focus will have little promise from a packaging point if very little information has been released? Their is more to life than a drab Golf. Contrary to what the article says, the Mito is not a very good car at all! It wasnt great when it was released. The one I had was terrible to be honest, and if eventually went when the front carpets became saturated and full of black mould due to an air con pipe that drained into the footwell and the brake servo rusting through and letting water in to the footwell also.

7 March 2017
[quote=manicm]What an idiot. With the forthcoming new Focus holding little promise from a packaging point, the Golf will have the market to itself. So the nincumpoop will let the ageing Guiletta and Mito live on indefinitely and die an ungraceful death? If I were that other fool Marchionne, I'd order Alfa to make a direct rival for the i3 and the forthcoming VW I.D., at least being a high performance compact hybrid if not fully electric.[/quote] How have you worked out the new Focus will have little promise from a packaging point if very little information has been released? Their is more to life than a drab Golf. Contrary to what the article says, the Mito is not a very good car at all! It wasnt great when it was released. The one I had was terrible to be honest, and if eventually went when the front carpets became saturated and full of black mould due to an air con pipe that drained into the footwell and the brake servo rusting through and letting water in to the footwell also.

7 March 2017
So Alfa is going to bet the farm on the Giulia & Stelvio?, by not replacing the Mito & Giuletta the marque is kicking away the entry levels to it's model range and at the same time entering a marketing sector that it's not been active in for some time. The 4C has not been a great success has it? if I was in charge of Alfa I'd be very wary indeed going down this path

7 March 2017
Alfa is clearly gunning for the market share of the German Q-marques globally with its rejuvenated image, and most notably in the US. That's why they're not considering any new small B and C-segment platform cars at this juncture. If any future product line does materialise, I suspect it'll be RWD C-segment platform with a hatchback for Europe primarily and a coupe and convertible globally, very much akin to BMW's 1/2 series models.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK