It will start from £18,640 for the 1.4-litre petrol engine in entry-level S trim and go up to £34,740 for the faster 276bhp 2.0-litre petrol engine with DSG gearbox when it goes on sale later this year.
The Czech manufacturer has shifted just over 750,000 examples of its flagship since it was first introduced in 2001, and around 6000 were sold in the UK last year. Accordingly, the latest generation does little to mess with the Superb formula; there's only a modest gain in length over the car it replaces (28mm) and it's actually slightly shorter than the latest Mondeo hatchback.
However, the Superb moves to the VW Group's MQB platform architecture and sits on a much-extended wheelbase (it's 80mm longer than the old car's, and 94mm up on the latest Passat's) to build on the car's key strength: cabin and boot space.
The Superb's styling is typical current Skoda fare, with crisp, straight-edged creases along the flanks, a prominent front grille with vertical slats and slim headlights whose design is influenced by Czech cut crystal.
The cabin gets improved materials throughout, and while the rear legroom feels similar to the previous car's admittedly generous provision, you do notice improved rear head room and greater shoulder room for front and rear passengers.
Unlike the previous Superb, which offered a dual-mode boot opening, the new model gets a conventional hatchback. The boot itself is enormous; with the rear seats in place the capacity is 625 litres, 39 litres up on a Passat and 84 litres more than a Mondeo. The gap grows further when you lower the 60/40 split rear seats.