Luca de Meo says the brand's initial electric offering, due in 2020, needs to sell in volume
Rachel Burgess
12 September 2017

The first electric Seat model will either be a mid-size hatchback or SUV because it needs to sell in large volumes, according to compnay boss Luca de Meo. 

The Volkswagen Group brand, which unveiled a small e-Mii concept last yearwill launch its first all-electric model in 2020. Speaking at the Frankfurt motor show, de Meo refused to say the e-Mii model would not go into production, but did confirm that Seat’s first electric cars would be based on the VW Group’s electric MEB platform, and therefore could not be “a micro car or a limousine.”

Frankfurt motor show: live updates and reports

He added that Seat was currently investigating which bodyshape would be most suitable to achieve the biggest sales. 

“If we launch the car in a segment where we can’t do volumes, it is practically impossible,” said de Meo. “It needs volume so we can meet CO2 targets.”

Volkswagen Group brands to offer electrified version of every model by 2030

De Meo said Seat is interested in using technologies that can be applied today. He is a big fan of compressed natural gas (CNG), although that fuel is currently not available in the UK. The company currently offers four models with a CNG option. In Italy, the CNG-powered Mii accounts for a third of overall Mii sales. 

He added that while he thought diesel engines will continue, there will come a point when the development of them will be comparable with the cost of developing electric batteries and cells.

Read more

Frankfurt motor show: live updates and reports

Seat EVs to lead upcoming model offensive

Seat Cupra models could be electrified

Seat unveils e-Mii concept

Our Verdict

Seat Ateca

Can Seat’s first SUV impress, even with the heavy burden of expectation?

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lexus LC500
    Car review
    20 October 2017
    Futuristic Lexus LC coupé mixes the latest technology with an old-school atmospheric V8
  • Maserati Levante S GranSport
    First Drive
    20 October 2017
    Get ready to trade in your diesels: Maserati’s luxury SUV finally gets the engine it’s always needed
  • Jaguar XF Sportbrake TDV6
    First Drive
    19 October 2017
    The handsome Jaguar XF Sportbrake exhibits all the hallmarks that makes the saloon great, and with the silky smooth diesel V6 makes it a compelling choice
  • Volkswagen T-Roc TDI
    First Drive
    19 October 2017
    Volkswagen's new compact crossover has the looks, the engineering and the build quality to be a resounding success, but not with this diesel engine
  • BMW M550i
    First Drive
    19 October 2017
    The all-paw M550i is a fast, effortless mile-muncher, but there's a reason why it won't be sold in the UK