Bentley already has deposit-paid orders for the first full year of Bentayga SUV production, meaning any customers ordering today are unlikely to take delivery before 2017.
The definitive production version of the market-topping SUV has been revealed at the Frankfurt motor show. Sources have told Autocar that the Crewe-based company can produce between 3000-4500 Bentaygas per year, suggesting a healthy customer response to its most controversial new model.
Bentley describes its £160,200 model as “the fastest, most powerful, most luxurious and most exclusive SUV in the world”. It also has “the world’s finest automotive cabin” that offers “unparalleled luxury” in its sector, according to Bentley.
It’s all part of Crewe’s strategy to maximise the short lead it is about to open up over other budding premium SUV makers, notably Rolls-Royce and Lamborghini. But up to half a dozen expensive car brands are rushing to create new SUVs for the niche they believe is opening above the most expensive Range Rover.
Bentayga prices will start around £30,000 above the top Range Rover and are likely to be driven much higher by the bespoke equipment.
Despite its size and high price, the Bentayga is not being positioned as Bentley’s flagship: that role will continue to be played by the £225,000 Mulsanne limo. Bentley wants to emphasise the practicality, strength and durability of its new SUV, as well as the luxury.
“Owners may never drive these vehicles off road,” said engineering director Rolf Frech, “but they must know it will perform in tough conditions.”
Frech devised a million-mile test regime, the toughest yet for a Bentley, taking prototypes to five continents in the most difficult conditions “to ensure unwavering performance”.
Body and chassis
The car’s original shape was heavily revised after a different concept, shown at the 2012 Geneva show, failed to win the approval of show-goers and management at the Volkswagen Group, of which Bentley is a part.