The growing range of Mercedes-Benz Shooting Brake models is drawing in more new, younger customers to the brand than expected, according to the firm's head of design Gorden Wagener.
Speaking at the launch of the Mercedes CLA Shooting Brake in Detroit, Wagoner said: “These are designer’s cars - so much more expressive than an estate but with the same levels of practicality.
“What we’re seeing is that they are drawing people in to the showrooms. The emotional appeal is high - and by getting buyers through the doors we are able to sell them cars from across our range.
“For our Shooting Brake, in some regions up to 80 per cent of buyers own other brands at the moment, and the age of buyers is almost 20 years below the average. The cars are playing a key role in moving us from a traditional luxury brand to a modern one.”
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