The brand revealed that its first battery electric performance car will take the SUV body style, as well as being related to the Ford Mustang.
Ford says it has learned from early BEVs that people like 'really nice products'. The plan is to concentrate on 'electrifying the iconic nameplates’ according to president of global operations Joe Hinrichs, making cars with fairly high sticker prices, rather than specialising in electric compacts.
This suggests that the electric performance SUV will be a derivative of an existing nameplate, rather than a full, stand-alone EV. The Explorer was shown in the brand’s announcement video for the project, although it’s not confirmed that this will be the host model to Mach1. The Mach1 nameplate was originally used on the Mustang, but isn't confirmed for production.
Ford’s Mach1 is key part of a new doubling of its investment in electric cars from $4-5bn to more like $11bn, slightly extending the period for that investment to 2022. Mach 1 will be an early one of the new cars, arriving in 2020.
The $11bn starts with the Mach1 BEV. Between now and 2022 company will spend its dish on 40 new cars - 16 full EVs and 24 hybrids.