Less hardcore Zenos E11 and E12 on the way as the British firm aims to increase its market coverage and rival Lotus

The Zenos E11, a second line in the company's product portfolio, is on the horizon, according to the firm's chief operating officer, Mark Edwards. 

Conceived to be a more road-orientated model than the E10 line-up, the E11 will bring Zenos to new customers and provide a direct competitor to Lotus models such as the Elise and Exige. Despite the company's growth plans, the E10 R is as far as Zenos will take the E10 model, with no future variants planned.

Zenos has gone into administration - read more here

Speaking exclusively to Autocar at the reveal of the E10 R, Edwards confirmed that the company was satisfied with the success of the E10 and stated his ambition to expand into new territories. "We're looking to broaden the appeal of Zenos," he said. "Our cars are often used as a weekend car, so with the E11 we want to address people who would see it as a weekly car, broadening our appeal and usability without sacrificing the thrilling experience Zenos provides and will continue to provide with all of its products."

Zenos also has plans to produce an E12 coupé. "The business plan that we've had from day one was a three-model company," Edwards said. "We've taken step one and established ourselves as a brand with the E10, earning credibility and the trust of the marketplace. The E11 and E12 underpin our story of steady, progressive growth." 

The E11 and E12 are set to be a cabriolet and coupé respectively, and while a focus on improved practicality is promised, further details are sparse. The spec levels will follow the same pattern as those of the E10, meaning the E11 and E12, will have S and R models following their initial releases, with Edwards only saying "Zenos will continue to offer outstanding power-to-weight figures". 

Edwards confirmed that Zenos's strong and ongoing relationship with Ford ensures the continued use of Ford engines for Zenos models, although wouldn't specify further, simply saying "there are a lot of engine configurations available to Zenos from Ford". The E10 R uses a 2.3-litre Ecoboost powerplant similar to the one found in the Ford Focus RS.

Although Edwards maintains that Zenos's customer base has a desire for petrol-powered cars, the electrification of future Zenos models wasn't ruled out. "We're about understanding what our customers want, and at the moment our customers want gasoline-powered cars," he said. "There are no immediate plans for an E10 E - but never say never." 

Our Verdict

Zenos E10 S

Does the Zenos E10 have enough to oust Caterham and Lotus off their throne

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Lotus Elise Sprint
    First Drive
    27 April 2017
    The latest incarnation of the Elise may be out of its depth on track, but on the public road it is probably the purest version since the original
  • First Drive
    26 April 2017
    The compromises of adding a plug-in hybrid drivetrain to the 5 Series make the new 530e iPerformance tough to recommend
  • 2017 BMW 440i Coupé
    First Drive
    26 April 2017
    The assumption was that a few minor tweaks to the 2017 BMW 440i Coupé wouldn't make much of a difference. It turns out they do
  • Porsche 911 GT3
    First Drive
    26 April 2017
    Brilliant new Porsche 911 GT3 picks up where the previous GT3 RS and 911 R left off
  • Honda Clarity Fuell Cell
    First Drive
    26 April 2017
    You can't buy the Honda Clarity Fuel Cell, but the innovative hatchback does enough to show that hydrogen models deserve a more mainstream future