Lada boss Bo Andersson has unveiled a new plan which will see the company return to a 20 per cent market share in Russia by 2016. In addition, the brand wants to be building one million cars per year by the end of the decade.
The move comes following news that Lada’s parent company Avtovaz – now owned by Renault-Nissan – will be cutting back production in Russia by 25,000 units for three months over fears of poor demand in the country.
Russia's car market contracted by 5.5 per cent to 2.78 million units last year, while Lada's global sales were also down by 19 per cent, at 481,000 units.
Speaking to Autocar at the Moscow motor show, where Lada launched three new models – the X-Ray compact SUV, Vesta compact saloon and WTCC-ready Vesta racer – Andersson said focusing on Lada’s home market was his top priority.
“Our first focus is Russia. This is a very competitive market and if we’re not competitive here then we can’t be competitive elsewhere,” he said “ But what we are also thinking about is our key export markets. Germany has always been a big market for Lada, as is Sweden and Egypt.