26 October 2004

Swingeing losses, shrinking exports, a factory closure and an F1 failure - it's difficult to imagine that things could get worse for Britain's beleaguered Jaguar marque. However, 'out of adversity, quite often, comes excellence,' writes Steve Cropley; Jaguar 'is well advanced with a secret, detailed plan,' to make its cars 'as exclusive as a Porsche, and 10 times more so than a Merc or BMW.' Autocar uncovers that seven-year formula for you this week, which includes a radical new S-type saloon, an innovative SUV crossover, and an iconic coupé.

Our 22-page special report uses sketches, artists' impressions, insider information, and industry knowhow to chart the way ahead for Jaguar. In it, editor-in-chief Steve Cropley brings you the world exclusive on the contents of Ian Callum's drawing board, and elucidates what made Jaguar's best-loved cars so brilliant; executive editor Richard Bremner explains how the maker has been saved before, and writes Autocar's own fightback plan to return it to greatness; contributing editor David Vivian points out why the S-type is the best car it currently produces; writer-at-large Chris Harris describes how you can buy your own supercharged pussycat for under £10,000; plus, what it's really like to sell an F1 team.

Find an Autocar car review

Driven this week

The cause of Jaguar's problems, and the route to a profitable future, are in Autocar this week; don't miss it

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week