VW has abandoned a plan to sell the new Volkswagen Up in the UK with a sub-£99 per month lease plan
Julian Rendell
8 January 2012

Volkswagen has abandoned a plan to sell the new Volkswagen Up city car in the UK with a super-competitive sub-£99 per month lease plan and will instead opt for a more conventional finance package. "We don’t feel we really need to offer this sort of deal because we are going to be able to sell our relatively small allocation of Ups without it," says VW.

VW UK is expecting to get a supply of around 8000 Ups in 2012 after launch in April and it will sell them without the attractive ‘driveaway’ leasing rates available on the continent.

British buyers had been expected to be offered a similar 95 Euro per month special lease deal — equivalent to £75 per month — to the one that will be offered on continental Europe. Although the UK price was tipped to be closer to £99 per month.

The UK deal was on the verge of being announced late last year, but was pulled at the last minute.

VW marketing boss Luca de Meo announced the Euro lease last November with the intention of making the Up a keen deal for young drivers, many of whom hadn’t been able to previously afford a VW model.

The ‘driveaway’ Euro deal includes roadside assistance and warranty, yet the driver doesn't even require a deposit.

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Comments
16

8 January 2012

Shame, sounded like it would have been a good deal I might have been tempted by something like that for a commuting car. Still it shouldn't cost much on contract hire per month given the predicted residuals are likely to be high.

8 January 2012

[quote Autocar]"We don’t feel we really need to offer this sort of deal because we are going to be able to sell our relatively small allocation of Ups without it,"[/quote]

Almost certainly true but a bit arrogant for them to publicly say so, it comes across to the customer as "we could offer you a really great deal but we dont feel we need to".

Shame.

currently a happy owner of a Mitsubishi Shogun Pinin :)

8 January 2012

[quote Autocar]Volkswagen has abandoned a plan to sell the new Volkswagen Up city car in the UK with a super-competitive sub-£99 per month lease plan and will instead opt for a more conventional finance package.[/quote]

For heavens sake, don't tell Mrs H.

8 January 2012

[quote roverfan1984]"we could offer you a really great deal but we dont feel we need to"[/quote] That will please Seat and Skoda !


Enjoying a Fabia VRs - affordable performance

8 January 2012

Begs the question, why yet again or UK motorists being ripped off and not getting the same deals as our eurpeans counterparts?.

8 January 2012

Does this mean the model designation heading for the UK will be the Up Yours?

8 January 2012

[quote Maj1c]Begs the question, why yet again or UK motorists being ripped off and not getting the same deals as our eurpeans counterparts?.[/quote] Because we will pay. €95 a month, what a phenomenal deal, obviously VW are expecting rock solid residuals.

8 January 2012

Surprised they are scrapping this scheme. If they kept this scheme I think they would have annihilated the Citroen C1, Peugeot 107 and the Toyota Aygo, but now I am not sure if first time buyers will be willing to pay so much for one. Considering there are rivals that cost much less and for that sector that is most important.

8 January 2012

[quote roverfan1984]

[quote Autocar]"We don’t feel we really need to offer this sort of deal because we are going to be able to sell our relatively small allocation of Ups without it,"[/quote]

Almost certainly true but a bit arrogant for them to publicly say so, it comes across to the customer as "we could offer you a really great deal but we dont feel we need to".

Shame.

[/quote]Completely 100% agree. Comes across as extremely big-headed and arrogant. The sub-£100 deal would've been attractive to me - a young driver, whom they were obviously hoping to target. But it's already making the Up! less of an option for me, meaning I'll perhaps be more interested in the cheaper but better value Skoda/Seat variants. VW's loss.

"The creative adult is the child who survived."

9 January 2012

Is this decision the VW "Screw UP" or "F*** UP" especially for the UK Market?

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