Volkswagen has abandoned a plan to sell the new Volkswagen Up city car in the UK with a super-competitive sub-£99 per month lease plan and will instead opt for a more conventional finance package. "We don’t feel we really need to offer this sort of deal because we are going to be able to sell our relatively small allocation of Ups without it," says VW.
VW UK is expecting to get a supply of around 8000 Ups in 2012 after launch in April and it will sell them without the attractive ‘driveaway’ leasing rates available on the continent.
British buyers had been expected to be offered a similar 95 Euro per month special lease deal — equivalent to £75 per month — to the one that will be offered on continental Europe. Although the UK price was tipped to be closer to £99 per month.
The UK deal was on the verge of being announced late last year, but was pulled at the last minute.
VW marketing boss Luca de Meo announced the Euro lease last November with the intention of making the Up a keen deal for young drivers, many of whom hadn’t been able to previously afford a VW model.