Microcar specialist is the latest brand to become part of the the VW Group
9 December 2009

Suzuki has become the latest brand to become part of the Volkswagen Group after VW agreed to buy a 19.9 per cent stake in the Japanese microcar specialist.

VW has been attracted to Suzuki by its expertise in small car design and by purchasing a stake in the firm, VW has gained access to Japan’s kei-car market and a firmer foothold in China, where Suzuki has a large presence. VW is already China's top-selling manufacturer.

In a statement, VW said, “As demand continues to rise for smaller cars and for powertrains with higher fuel efficiency and lower CO2 output, Volkswagen and Suzuki will offer a compelling solution for customers in emerging markets buying a car for the first time and also for customers in advanced economies seeking to lower their CO2 footprint while still enjoying the freedom of transport offered by an exciting range of cars.

“Both parties are focused on achieving synergies in the areas of rapidly growing emerging markets as well as in the development and manufacturing of innovative and environmentally friendly compact cars.”

Suzuki will become the 10th brand to fall under the VW Group banner. The Group wants to become the world’s largest car maker by 2018.

VW expects the deal to close in January 2010.

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Comments
6

9 December 2009

What is VW's obsession with being the biggest. It ends up biting you on the a**e. Just look at GM and the flagging fortunes of Toyota as evidence.

9 December 2009

[quote Autocar]Suzuki will become the 10th brand to fall under the VW Group banner. The Group wants to become the world’s largest car maker by 2018.[/quote]

I thought they already where the biggest car manufacturer? Thats what all the recent news reports have been saying.

9 December 2009

This looks to be a win win for both companies. VW will get access to two markets where it is compratively weak, Japan and India and Suzuki probably can buy in to VWs bluemotion technologies. By taking a 20% and 2.5% cross sharing, there is collaboration without the problems of a merger.

Being big is helpful - unless like GM you are big and dumb

9 December 2009

It would be great if this tie-up resulted in the Kizashi being launched here with Common Rail TDi engine and DSG gearbox! Although I have no doubt it is unlikely!

9 December 2009

No mention of motorbikes. Porsche branded 'bike anyone?

9 December 2009

Shame, I quite like the current Suzukis.

  • If you want to know about a car, read a forum dedicated to it; that's a real 'long term test' . No manufacturer's warranty, no fleet managers servicing deals, no journalist's name to oil the wheels...

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