Volvo has set itself an ambitious sales target of reaching 800,000 units per year by 2020

Volvo will not launch any all-new models between now and 2020, instead capitalising on its existing line-up to reach its goal of 800,000 annual car sales by that date.

Other models such as a convertible or SUV coupé - the latter of which was rumoured following a recent trademark application for XC50 from Volvo - could happen in future but are not currently in the product plan. 

Volvo’s Europe, Middle East and Africa (EMEA) boss Lex Kerssemakers said: “It would be nice to have a convertible or a coupe. It’s the cream on the cake but you don’t need it to survive,” adding that any new models would be beyond 2020.

Its focus for now, said Kerssemakers, was electrifying its existing line-up to achieve its stated intention of achieving a 25% mix of electric models by 2025.

Volvo boss: Opel/Vauxhall can learn from Volvo's success

“We cover 98% of the market with our current portfolio. Our electrification goals show we are taking it very seriously and we are rapidly expanding our electrified powertrains.”

The XC40 will receive a hybrid powertrain in autumn this year, and its also expected to be the first Volvo to go fully electric. Volvo-owned performance brand Polestar is expected to launch its pure electric vehicle first, which will closely resemble the Concept 40.2 shown last year. 

The next replacement model in Volvo’s line-up is the V40 hatchback, which should arrive next year. Kerssemakers confirmed the next V40, based on the brand’s Compact Modular Architecture – the same as the XC40 – would be electrified and be a “strong evolution” stylistically on the current model. However he hinted it wouldn’t be dramatically different. “The old XC90 to the new XC90 was a big difference because it was much larger, while the XC40 we could be a lot more extreme because it was the new kid on the block. The V40 is well established.”

Volvo must capitalise on its electric advantage now

Volvo is establishing itself more and more as a growing threat to bigger premium brands. Last year, it sold 571,577 units globally a growth of 7% over 2016. In Europe, its XC60 SUV sold 99,023 units in 2017, more than 100% more than the BMW X3 which sold 41,355.

Read more 

Volvo XC90 review 

Volvo XC40 review 

Volvo XC60 review 

Our Verdict

Volvo XC40

Volvo’s XC40 arrives in the crowded premium compact SUV segment and hits the right note with design, practicality and driving style

Join the debate

Comments
11

13 April 2018

It's amusing to look back at the online fan boys who wasted years ranting about how the Chinese were going to ruin Volvo. Likely the same people who swore the Indians were going to destroy JLR.

If history tells us anything (particularly if you make cars) it's don't let the Americans anywhere near your company. I guarantee the folks bitching about the Indians and Chinese are the same folks who are utterly wrong about the rise of EVs...

13 April 2018

Chortle.

13 April 2018
Jon 1972 wrote:

It's amusing to look back at the online fan boys who wasted years ranting about how the Chinese were going to ruin Volvo. Likely the same people who swore the Indians were going to destroy JLR.

If history tells us anything (particularly if you make cars) it's don't let the Americans anywhere near your company. I guarantee the folks bitching about the Indians and Chinese are the same folks who are utterly wrong about the rise of EVs...

 

JLR doesn’t need the Indians to ruin them, they are doing that for themselves. 

13 April 2018

 A can is a can, you can put whatever you like in it it still looks like a can, same with Cars in the future, they’ll all look the same virtually because being EV powered it won’t unduly matter, it’s the inside which will matter, the tech that goes inside for us to while away the time we travel, so in a decade or so you might not need to own a Car, you’ll be on time all the time because the journey has been calculated all variables allowed for,depending how far your going you’ll be snoozing maybe, watching the latest movie and so on, Volvo want to be one of the first, prepare for the new White goods era.....

Peter Cavellini.

13 April 2018

Does that mean the Fiesta etc only caters for 2% of the market, I don's think so.

It looks like Volvo will be putting batteries and a motor in existing models rather than designing a 'ground-up' EV, this only leads compomise that'll never be as good as a 'true' EV, just compare an Electric Focus to a LEAF, Bolt or Model 3.

typos1 - Just can’t respect opinion

13 April 2018
xxxx wrote:

Does that mean the Fiesta etc only caters for 2% of the market, I don's think so.

The market they address. Not many Volvo buyers want a Fiesta-sized car.

13 April 2018

Jon, as someone whom you may or may not be addressing, my argument was never that the Chinese would ruin Volvo.  I simply choose not to buy any Chinese goods if I can help it.  This isn't based on any xenophobia, but the fact that I'm an engineer, and I see Chinese engineering a lot.  It's really poor, some of it downright dangerous.  If something is made in China then it immediately comes under suspicion.  Ask Aston Martin.  You can have a spec that you send them, and they ignore it!  It's impossible to go through your life without buying Chinese products, but I avoid them if I can.  I would not buy a Volvo if it was made in China, and I'm not alone.

13 April 2018
“ You can have a spec that you send them, and they ignore it! It's impossible to go through your life without buying Chinese products, but I avoid them if I can. I would not buy a Volvo if it was made in China, and I'm not alone.”

Well if Aston Martin were unsatisfied with Chinese engineering Apple have not been and nor will Volvo be if their products are made there. Tesla,BMW,Mercedes JLR and others are committed to Chinese production.
It is a dated view that Chinese engineers are second rate. We used to say the same about the Japanese !

13 April 2018

peetee, you're not an engineer, are you?

13 April 2018

If you never said  Chinese ownership would ruin Volvo then, no, I wasn't addressing you.

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Dacia Duster 2018 first drive review hero front
    First Drive
    22 June 2018
    It's still not as refined as other SUVs, but in terms of sheer value the second-generation Duster is very much in a class of its own
  • Ford Ka+ Active 2018 first drive review hero front
    First Drive
    22 June 2018
    This SUV-inspired makeover for Ford’s city-friendly small car will find its fans, but the Ka+ Active doesn’t set any new benchmarks for the class
  • Suzuki Swift Sport 2018 long-term review hero front
    First Drive
    22 June 2018
    The Japanese hot hatch is all grown up in terms of character, technology and price, but is it still a fun-loving kid at heart? Let’s find out
  • 2018 Mitsubishi Shogun Sport 4
    First Drive
    21 June 2018
    Shogun Sport name returns to the UK, attached to a seven-seat 4x4 that, Mitsubishi hopes, deftly combines practicality, comfort and toughness
  • Ford Fiesta ST-Line 2018 long-term review hero front
    First Drive
    21 June 2018
    Does this version of Britain’s top-selling car have the substance to match its style?