Renault's MD refuses to rule out launch for the budget brand
27 August 2009

Renault’s managing director has refused to rule out a UK launch for its budget brand Dacia.

Roland Bouchara told Autocar in an exclusive interview that the company has only put off the launch of the brand in the UK due to the pound’s weakness against the euro and he said the situation would be looked at again in 2010.

See the Dacia Duster concept picture gallery

“The weakness of the pound meant we had to cancel the planned launch [of Dacia],” said Bouchara. “There was no way it could be sold at a profit.”

The pound has been recovering since its drop last year and earlier this year and Bouchara expects that recovery to continue into 2010. If a Dacia launch were to happen, it would include a range of cars rather than single models such as the Sandero.

“Dacia will soon have a full range of cars, which would spread the cost of a launch,” said Bouchara. “We will take another look at it in 2010.”

Twitter - follow autocar.co.ukSee all the latest Dacia reviews, news and video

Join the debate

Comments
1

27 August 2009

So then Dacia arrives in 2010, the pound nose dives in 2012 dose that mean that Mr Dacia man is going to pull the company out of the UK then. Come on, if your going to use that as an excuse god help us. Lets face it Dacia cant make enough cars at the moment to cope with what they sell in main land Europe so they will not enter the UK and Irish market until they have the spare capacity but using storys like the low pound is just cobblers.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Citroën C3 Aircross
    First Drive
    17 October 2017
    It's got funky looks and a charming interior, but it's another small SUV, and another dynamic miss. Numb steering is just one thing keeping it from class best
  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again