Currently reading: Tata due to post reduced profits after poor Nano sales
Sales of the Nano in India fail to lift despite incentives
Darren Moss
1 min read
30 May 2013

Tata Motors may report a record loss for the first quarter of 2013, as sales of the Nano fall below expectations.

The loss of Nano sales in its home market of India drags down earnings for the group, which also owns Jaguar Land Rover.

Group profit at Tata could be down by as much as 57 per cent, a record for the company and the largest decline since former chairman Ratan Tata acquired JLR in 2008 from Ford.

Bloomberg reports that JLR accounted for as much as 72 per cent of Tata’s revenue in the last three months of 2012.

One analyst told Bloomberg: “Tata is no longer an aspirational brand and in India, cars are an aspirational purchase. 

“They [Tata] seem to be trying to do something about this but those models are some time away, so the big challenge is how do you hold on while the new models come in.”

Tata has tried running several promotions in its home market to drive sales, including offering to buy back Manza saloons and allowing customers to purchase a new Nano using their credit cards. 

So far, however, the deals have failed to bring back buyers.

Market-watchers suggest that Tata will need to introduce new passenger car models tailored to the Indian market to turn the situation around.

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rvtrailers 8 June 2013

TATA Motors's rivals may well

TATA Motors's rivals may well be shuffling their base models down close to the Nano's

radium94 2 June 2013 

Tata cars which were once upon a time,decent products,upon introduction of more modern competition are losing out because  I would say they are consider to be more crude and industrial.Tata sells more Commercial vehicles than cars actually.I personally owned a Tata Sumo in the 90s and bought the Toyota Kijang(the version which was sold as Qualis In India) to replace it in 2000.I found the toyota was smoother and better than the Sumo.That was in the 90s. Now the new Tata Safari,Manza etc are very good in terms of features and engines offered.However I have often heard and read reports of them losing out on reliability compared to the competition. 

Tata Motors is backed monetarily by the Tata group,one of India's largest Industrial Conglomerates.So I dont think revamping their model range and making it better should be as much a problem for Tata as it is for other manufacturers.

Smilerforce 31 May 2013

Thanks RPriorepdia... and how

Thanks RPriorepdia... and how much of 100 billion do Tata Motors contribute to the whole group?  I'd assume a considerable amount when JLR are turning over in excess  GBP 10 million.