Ferrari is trying an innovative new method to invigorate its design team
11 November 2005

FERRARI HAS TURNED to the globe’s most talented design students to create a bolder future for the marque.

The ‘Ferrari of the Future’ programme called upon emerging designers from the most prestigious design schools worldwide to show off their own vision for future cars in the form of quarter-scale models.

Students from the Center for Creative Studies of Detroit, the School of Art and Design at Coventry, the European Institute of Design in Turin and Tokyo’s Communication Arts School were all approached to submit work. The 20 most promising results are currently being exhibited at the company’s Galleria Ferrari at Maranello.

Amongst them are re-interpretations of existing Ferraris, including a new Daytona and Testarossa. Several, however, suggest new identities for future cars, specifically those called Lauda and Ascari after the marque’s famous racing drivers.

A board of jurors including Ferrari president Luca di Montezemolo, vice-president and son of founder Enzo, Piero Ferrari, and managing director Jean Todt will whittle the list of 20 down to four winners on November 18. The designers of these proposals will be given the opportunity to show off their talents further during internships in the design studios at Ferrari or Pininfarina.

The winners are likely to be the proposals that best meet the key challenge set in the programme’s brief: to come up with ‘stimulating alternatives to the internationally acclaimed shapes of mid-engined eight-cylinder cars and front-engined 12 cylinder cars’.

This is the biggest problem that currently faces Ferrari’s designers — producing new models in an environment where their packaging and proportions are dictated by the size and location of the engine and the cabin relative to it.

If these proposals can provide insight into new solutions to that problem, they could prove very influential indeed.

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