Porsche will "accelerate" the expansion of its portfolio into high-end new segments and urgently streamline its entire operation, as part of a radical recovery plan aimed at restoring it to financial stability after its margins almost evaporated in 2025.
In a "challenging" 12 months, the German manufacturer's revenues fell by almost €4 billion to €36.27bn, and the return on that was just €413 million, down from €5.64bn in 2024 and representing a return of just 1.1%.
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Not sure going further upmarket is the answer. This is what nearly killed Porsche in the early 90's until they were saved by the Boxster and then a few years later the Cayenne - volume premium segments where there are actually enough customers to support the business.
Different world now. Wealth from the middle class transferred to the 1%. VAG can sell to them whatever the economy is doing.