Volkswagen has hatched plans for a second four-door coupe model as part of a strategy aimed at seeing it further boost its market share in both the crucial Chinese and North American markets while providing it with a suitable addition to its European line-up.
To be positioned beneath the recently facelifted Volkswagen CC, the new four-seater is set to form part of the seventh-generation Jetta line-up, joining successors to today’s saloon and estate models in an expanded three-strong model range – all set to hail from Volkswagen’s Puebla plant in Mexico, the same site responsible for the newly launched second-generation New Beetle.
Known internally under the designation SC (denoting sport coupe) – a name it is tipped to take into producton, the new four-door coupe was recently given a greenlight after US market studies revealed Volkswagen’s earlier plans for two door version of the Jetta, as previewed by the NCC (new coupe concept) at the 2011 Detroit motor show, garnered only a lukewarm response from potential customers, according to Wolfsburg insiders privy to plans for the new car.
“Our research suggests there is increasingly a market for a sportier and more stylish version of the Jetta in the mould of the CC only smaller and more affordable. From the feedback we’ve received so far buyers want an individual bodystyle and the practicality of four doors,” a Volkswagen source revealed to Autocar.
A further reason behind Volkswagen’s decision to add a second four-door coupe to its line-up stems from increasing sales of traditional four-door saloon style models. According to Volkswagen’s own figures some 889,945 Jetta-based sedan models (including the Chinese market Lavida and New Bora) were delivered in 2011 – up from 677,793 in 2009.