Aston Martin’s reborn ultra-luxury marque, Lagonda, will spearhead the brand’s introduction to series-production electric models in 2021 with a Rolls-Royce Phantom-rivalling saloon, previewed by the Vision Concept.
It was thought that the Aston DBX SUV, due next year, would get a zero-emissions powertrain first, given that the concept was electric and the production model arrives sooner, but boss Andy Palmer has confirmed that Lagonda will lead the company’s move to electrification, ahead of an electric version of the DBX.
The decision reflects Aston’s plan to position Lagonda as a futuristic alternative to Rolls-Royce and Bentley. It aims to be the first luxury brand to truly embrace modern technology and the efficiency of EV design, mixing a near-silent zero- emissions powertrain with increased cabin space. Ahead of the electric Lagonda’s arrival, a limited-run zero-emissions RapidE will be launched next year. Only 155 will be sold.
Talking about electrification and the DBX, Palmer said: “We have the capability, but the plan right now is petrol and hybridisation. The new platform has indeed been delivered with the capability to go pure electric, but that technology gets used first on the Lagonda.” Following the saloon, a Lagonda SUV will arrive. Lagonda models and the DBX will be built at the company’s new St Athan plant in Wales.