BMW officials confirm that the third generation of Mini's model range will be smaller, with five 'super hero' vehicles leading the line-up
27 November 2014

Mini’s third generation of cars will be pared back to just five models, according to the Peter Schwarzenbauer, the BMW board member responsible for the British brand.

Speaking yesterday in Munich, Schwarzenbauer said the new five-door Mini Clubman would be launched in 2015 and would be the third of “five super hero” models for the brand, the first two being the three-door and five-door hatchbacks. The fourth model will be a replacement for the Countryman

BMW sources were less forthcoming about the fifth model, but it is expected to be a convertible, which could incorporate much of the design language of the recent Mini Superleggera roadster concept.

Plug-in hybrid versions of the Mini could also arrive over the next five years, Schwarzenbauer said.

Meanwhile, Schwarzenbauer revealed that October and November saw double-digit growth for Mini as the third-generation three-door hatchback and new five-door model came on stream. 

He predicted that the last three months of 2014 would be the “best ever” for Mini sales. In 2013 Mini sold 305,000 cars globally.

The decision to restrict Mini to five main models was part of a board-level decision to send Mini in a new direction for the future, he said. “This is work in progress, but we are continually questioning Mini’s future. We will adjust the brand quite a lot over several years. The heritage will still be important, but we also have to be shaped by the zeitgeist.”

Schwarzenbauer hinted that access to Mini and its dealers would shift to a “24/7” basis. “We believe society is going through another significant change, just as it did at the millennium," he said. "The next 10 years of the auto industry will see more change than the last 100 years.

“People are demanding more information about the way a product is made and how it is sourced. People are looking for a more sustainable lifestyle and we are now seeing the growth of a ‘sharing’ economy.”

Schwarzenbauer also said Mini buyers were increasingly opting for more powerful and more highly specified vehicles. Sales of the Cooper S models have grown from 25 per cent of overall sales to 34 per cent and JCW models now account for five per cent of sales.

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Comments
17

27 November 2014
Of the Clubman now there is the 5 door hatchback.

27 November 2014
owenmahamilton wrote:

Of the Clubman now there is the 5 door hatchback.

I don't see the point of the Mini brand. To do one retro model based on the classic icon is commendable. To repeat it twice (so far) speaks of lack of creativity. To expand it to a whole range of not very dissimilar models is absurd. What is Mini going to do for its fourth generation, fifth generation? More of the same? People often criticize Audi for the photocopier approach to car design. What about Mini then? Surely Mini is a far worse offender.

27 November 2014
abkq wrote:
owenmahamilton wrote:

Of the Clubman now there is the 5 door hatchback.

I don't see the point of the Mini brand. To do one retro model based on the classic icon is commendable. To repeat it twice (so far) speaks of lack of creativity. To expand it to a whole range of not very dissimilar models is absurd. What is Mini going to do for its fourth generation, fifth generation? More of the same? People often criticize Audi for the photocopier approach to car design. What about Mini then? Surely Mini is a far worse offender.

German motor styling is generally inept at present. The only difference between these two is the nature of their ineptitude rather than its degree.

27 November 2014
owenmahamilton wrote:

Of the Clubman now there is the 5 door hatchback.

The forthcoming Clubman will be slightly larger, and apparently, more Golf sized. From what we've seen so far I think it looks much better than the odd looking 5 door, and, to me,makes more sense. I don't think anyone is surprised that the Roadster, Coupe, and presumably Paceman won't be replaced, they've always been a hard sell for MINI, and the paring of the range seems sensible. I think we're all hoping that MINI will eventually make something along the lines of the Rocketman concept, maybe they're going to keep an eye on how the new Smart fares in the market, but either way I think it would sell. As for the PR speak, all the companies are the same with their contradictory gobbledegook: Five minutes ago Audi designers were saying that a TT should only ever be a sports car, now they're trotting out SUV and saloon concepts.

27 November 2014
owenmahamilton wrote:

Of the Clubman now there is the 5 door hatchback.

The 5-door MINI offers minimal improvements over the 3-door car. Entry to the back seats is still quite limited, via narrow-opening doors. Once inside, it's more of a 4+1 seater - nobody would want to travel far on the middle squab. The Clubman, I would expect, will be more practical than the existing model and serve as another level up between the 5-door hatchback and Countryman.


"Work hard and be nice to people"

27 November 2014
Why can't they speak English; what is this nonsense supposed to mean?

TS7

27 November 2014
“People are demanding more information about the way a product is made and how it is sourced. People are looking for a more sustainable lifestyle and we are now seeing the growth of a ‘sharing’ economy.” Who are 'these people', and how do avoid meeting them?

27 November 2014
> To me, it makes complete sense to pare down the range. The unloved Roadster and Paceman were really not particularly well developed concepts, and should be put out of their misery.

> Interesting to note that as much as 34% of sales were Cooper S and 5% were JCWs. Margins on these are particularly high. Hope other niche car makers are watching!

> Will Mini / BMW would have the gumption to produce a car smaller than a Mini, to take on the Fiat 500. This is not about looking "back" to the original Mini, but about targeting a growing market segment.

27 November 2014
What exactly are "super hero models"? Are they able to fly?

 

I'm a disillusioned former Citroëniste.

27 November 2014
I've no interest in Mini so I was very surprised whilst out running the other day, to see perhaps 30-40 brand new unregistered cars parked on the grass by the road side. Our local showroom is undergoing renovations, so I assume the land also belongs to the dealership. When they had the BMW's lined up last week it looked like a motor show, however it looked more like a freak show when they were replaced by the Minis. Had no idea there were so many models and even less of an idea how odd most of them look.

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