Currently reading: Mini could launch models bigger than Countryman
The all-new Mini's platform gives the brand scope to launch a more adventurous range of cars, says sales boss
Jim Holder
News
2 mins read
25 November 2013

The all-new platform on which the new Mini sits will give the brand "scope to be far more adventurous" on spin-off model derivatives according to sales and marketing boss Ian Robertson - including building a car bigger than the current Mini Countryman SUV.

"The small car segment is growing at around twice the speed of the rest of the segments combined, so there are clearly opportunities," said Robertson. "That opens opportunities, some of which may surprise you. The Countryman is 4m 17cm and when we launched it we were very conscious that we had to remain true to the Mini brand. But sales of 100,000 Countrymans a year show that it has been a success, and that we are capable of more.

"I do think there is a size limit. I'm not sure we could sell a 5m Mini. But so long as we remain true to the principles of it being very much an urban car, with a good turning circle, a decent size to park and so on then I think there are areas we can explore."

Robertson again played down the potential for selling cars smaller than the standard Mini, however. A two-seat Mini Rocketman concept was previously revealed to a warm reception, but Robertson stressed that the need to base it on an all-new platform was prohibitively costly.

"Shorter than the standard car is possible, but we haven't found a solution to make the business case," he said. "It would have to be another platform entirely, and that's not an easy thing to do. But never say never."

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john blackwell 28 November 2013

New 2014 MINI

the original "new" MINI mimicked the proportions of the real mini. With the new MINI growing first 70mm and now 90mm in the bonnet length with the cabin staying nearly the same dimension the new car has a longer bonnet and has lost the real mini's neat proportions with its long snout.
Arabdeen 26 November 2013

Not very 'Mini'

I wish instead of stretching the range to try to enter the Chelsea Tractor market, that they instead focused on making a small car, a proper Mini. Something in the Ford Ka/Fiat 500 class, but with more character and performance. Comparing mini's to VW Golf's is understandable given the heritage of both, but VW have the UP in the micro category now. A Micro Mini Cooper to take on the UP GT would be interesting.
dukebox9reg 26 November 2013

Arabdeen wrote: I wish

Arabdeen wrote:
I wish instead of stretching the range to try to enter the Chelsea Tractor market, that they instead focused on making a small car, a proper Mini. Something in the Ford Ka/Fiat 500 class, but with more character and performance. Comparing mini's to VW Golf's is understandable given the heritage of both, but VW have the UP in the micro category now. A Micro Mini Cooper to take on the UP GT would be interesting.
The current Mk2 Mini is in the Fiat 500 class. The Fiestas etc are quite a bit bigger. The the Fiat 500 is getting bigger with the XL's etc and to be honest I think MINI are doing a better job of going bigger compared to the bloated mess of the 500XL (even though that seems to get a lot less grief for going away from the original 500 template) The standard MINI is nowhere near the size to be compared to the golf even the countryman has a smaller foot print than a Golf. I wouldn't be surprised if the next standard 500 goes up in size as all cars are doing. And the fact the MINI 3 is going up in size I would be surprised if they didn't bring something out smaller in the future. People keep saying they want something smaller, say Up size but I have to say I haven't seen many Up's. Aygo's etc by the bucket load but a premium small car will always struggle. How many IQ's have you seen lately? What people say they want and will actually buy are two different things. People just seem to want to be all doughy eyed about the original. There are plenty of the original Mini's still about but how many do you see? Hardly any as they are uncomfortable, slow, ride dreadfully, noisy and dangerous if involved in a crash. I'm sure no one would buy something like that nowadays.
Flatus senex 26 November 2013

dukebox9reg wrote:[What

dukebox9reg wrote:
[ What people say they want and will actually buy are two different things. People just seem to want to be all doughy eyed about the original. There are plenty of the original Mini's still about but how many do you see? Hardly any as they are uncomfortable, slow, ride dreadfully, noisy and dangerous if involved in a crash. I'm sure no one would buy something like that nowadays.
I could not agree with you more about the original Mini. I had one. However the present model is unwieldy for a runabout. It has been at the sausage and potato salad too much. However the Paceman suffers from all the appalling detailing of the Countryman (e.g. the indicator repeaters) and adds a truly grotesque rear end to the mixture. Far, far worse that the 500L which is hardly a "joy for ever" itself. Pictures of the new Mini also suggest some ultra poor details but in different places. The very lack of overall imagination compared with the Countryman and Paceman is actually a help here. On can only hope that this is not another case of pictures flattering the reality.
Flatus senex 25 November 2013

Please keep German stylists away!

Saw a Paceman yesterday for the first time. A truly dreadful thing, as if the makers were saying "If you thought the Countryman was appalling, just look how bad we can get"! Both have the same knack of looking worse in reality than in photographs. German stylists just don't seem to be able to steer a decent course between boring on the one hand and gopping on the other. Please BMW/MINI, if you must extend your range ad infinitum, get your stylists elsewhere than in the Fatherland. On reflection, better include the U.S. in the interdict.
Frightmare Bob 25 November 2013

Flatus senex wrote: Saw a

Flatus senex wrote:
Saw a Paceman yesterday for the first time. A truly dreadful thing, as if the makers were saying "If you thought the Countryman was appalling, just look how bad we can get"! Both have the same knack of looking worse in reality than in photographs. German stylists just don't seem to be able to steer a decent course between boring on the one hand and gopping on the other. Please BMW/MINI, if you must extend your range ad infinitum, get your stylists elsewhere than in the Fatherland. On reflection, better include the U.S. in the interdict.
Perhaps it is time they had a word with Pininfarina.