Mahindra will launch an electric-only product offensive in the UK over the coming years, starting with its recently launched e2o electric city car, closely followed by a two-wheeler.
Mahindra electric boss Arvind Mathew said: "We are only positioning the UK for electric products, and we consider the UK our beachhead in Europe. We have no intention to sell other cars."
Mahindra's participation in Formula E racing is leading the way for the brand's road car technology, said Mathew, with expectations to deliver it into mainstream products in the next two to three years. While he conceded its presence in Formula E would help the brand, Mathew said its main purpose was to identify synergies that could be leveraged in its cars.
While the firm has identified an electric-only strategy for the UK, Mahindra boss Anand Mahindra said Ssangyong, owned by the company, was an important pillar for the group. “There is a great pipeline [for Ssangyong products] and a new model is expected each year for the next four to five years,” he said.