Nissan says giving British factory a bigger model has saved up to 3000 jobs
10 March 2010

The new Nissan Juke will help to save 1000 jobs at the firm's Sunderland plant and another 2000 in the supply industry, according to the Japanese manufacturer.

The new small crossover will play its part in the trend of moving supermini production to low-cost countries such as India when it replaces the Micra at the firm's plant in Sunderland.

See the Nissan Juke gallery

The Juke will sell at a higher price than the Micra. Producing budget cars in high-cost Western factories is no longer a viable business plan, say industry analysts. So were it not for the Juke's arrival at Sunderland - which also produces the larger Qashqai - jobs could have been put at risk.

Nissan says it is convinced that a significant number of European car buyers in the supermini and Golf markets are looking for a new type of car that breaks out of the traditional hatchback mould. "We are looking to inject some much-needed dynamism into the small car segment," said one Nissan source.

When it goes on sale in October, the 187bhp 1.6 turbo Juke will be available with four-wheel drive, and a CVT. Two-wheel-drive cars get a six-speed manual.

There will also be a more powerful version of the 1.6-litre petrol engine found in the Note, with 113bhp, and a 1.5-litre diesel.

Nissan is offering the Juke with upmarket options, such as keyless entry, a rear-view camera and automatic headlights.

Twitter - follow autocar.co.ukSee all the latest Nissan reviews, news and video

Join the debate

Comments
13

10 March 2010

talk, just talk

I wonder, now in this era of economic downturn, how many out their need and are able to spend their scarce money in JUNK

people need economic, affordable and practical cars, not toys!

10 March 2010

Juke "saves Sunderland jobs" , but for how long? I wouldn't like to put money on this "car" being a runaway success.

10 March 2010

[quote Uncle Mellow]

Juke "saves Sunderland jobs" , but for how long? I wouldn't like to put money on this "car" being a runaway success.

[/quote]

http://news.bbc.co.uk/1/hi/wales/north_east/8559928.stm

obviously one man's Juke is another man's Joke Auris. Not much sign here of UK's weaker pound helping British manufacturing exports.

10 March 2010

[quote nicksheele]

[quote Uncle Mellow]

Juke "saves Sunderland jobs" , but for how long? I wouldn't like to put money on this "car" being a runaway success.

[/quote]

http://news.bbc.co.uk/1/hi/wales/north_east/8559928.stm

obviously one man's Juke is another man's Joke Auris. Not much sign here of UK's weaker pound helping British manufacturing exports.

[/quote]

I wouldn't like to put money on this "car" not being a runaway success Uncle. I don't like it but then I'm a middle aged fart that Nissan don't expect to like it though I conceed it is an original and brave concept and applaud Nissan accordingly. The car is so different that I'm unsure of what way this car will go. If it flops it flops and it wont break my heart. But it could be the next big thing and in 3 or 4 years every manufacturer will be punting copycat, funky mini SUVs.

As for HorseandCart so good to see you're putting out your little rays of sunshine as always.

10 March 2010

The juke could be a strategic plan by nissan to give them an excuse to close UK factories, they must know the juke wont be a seller.

10 March 2010

[quote tannedbaldhead]

http://news.bbc.co.uk/1/hi/wales/north_east/8559928.stm

As for HorseandCart so good to see you're putting out your little rays of sunshine as always. [/quote]

Got a problem with facts, mate? It's relevant - car industry related, like the Nissan story - and more topical and concrete than this supposition, nissan Joke Juke story. Your kind don't like people knowing truth. Funny how Autocar failed to report other relevant 'rays of sunshine' like Audi's substantial profit for crisis year 2009 or its sales being markedly up in Feb '10, etc, etc. But that wouldn't fit the narrative, would it, Mr slaphead?

10 March 2010

My god this forum can be as bright and sunny as an Ibsen play. I like the Juke. Its cheeky, fun with some nice touches inside. This car at least to me, looks like a butch puffed up MIcra which i think works. It will probably sell as well as the Micra and probably more to people wandering into the showroom who might have previously gone for the old Micra, Note or even Qashqai and liked what they see

10 March 2010

Thats true fuzzy, but the last micra was a failure in popularity. If they make good profit on each unit maybe the juke will do better. but the new micra heading for uk seems like another poor show, unless they sell it ultra cheap.

10 March 2010

Yes , Im not so keen on the new Micra. I have a feeling alot of people will be disappointed with the lacklustre styling of the new Micra & will plump for this. I hope it does well- if only for the mere reason it may break up the monotony of seeing French noddy vans, passats and bland Korean supermini's on the roads today

10 March 2010

[quote nicksheele]Mr slaphead[/quote] How rude! Try and play nice horsey.

[quote nicksheele]Your kind [/quote] My kind??? You'll need to elaborate there.

[quote nicksheele]don't like people knowing truth[/quote]

Didn't you read a reply I made to you recently about just how dire things are in the UK Construction Industry? Things ARE bad and I have no problems saying so. What I do have a problem with is having my nose rubbed in bad news delivered in what comes accross as a particularly gloating tone. Thing is Horsey while this cyclical recession lasts my office is going to look like a ghost town. Those of us left in employment have had no pay rise, no bonus or had a company car replaced since the end of 2007. A lot of the lads ran German company cars. If things pick up a car I am seriously considering buying the VW Bluesport (and thus I hope VW move from strength to strength and hurry up and make the bloody thing). I would have expected you to express some hope, therefore, that the UK is fortunate enough to experience an economic upturn.

When I saw you had posted a link I assumed it would be the UK balance of payments deficit (now there's a ray of sunshine). I noted that one problem (among many) attibuted to poor UK export figures was a lack of recovery of European economies and thus I wish all European countries well.

Will you wish us well Horsey? or are you quite happy to remain the personification of belligerence?

Pages

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Subaru Impreza
    First Drive
    17 November 2017
    The fifth-generation Subaru Impreza is much improved from top to bottom, but a poor engine and gearbox keep it trailing in this competitive class
  • Ford Fiesta Vignale
    First Drive
    17 November 2017
    We get a first taste of Ford’s poshest Fiesta in turbocharged diesel form
  • Seat Arona
    Car review
    17 November 2017
    Seat is on a roll but can the Arona, its new junior SUV, cut it in such an ultra-competitive class?
  • Maserati Ghibli S
    First Drive
    16 November 2017
    The Italian saloon gets its most comprehensive update yet, but is that enough to make it a match for rival offerings from BMW and Mercedes?
  • Ford Fiesta ST-Line X
    First Drive
    15 November 2017
    We get our first taste of Ford's sporty 1.0-litre Fiesta on British roads