23 October 2003

Toyota has announced plans to sell its Lexus premium brand in Japan from 2005.

The move could also spark a rash of new models wearing the Lexus badge. Traditionally existing models have been sold in the home market with Toyota branding but the company now has plans to launch solus Lexus models with the emphasis firmly on style and quality. The first of these is likely to be the new GS, previewed this week in the guise of the LF-S concept (pictured) at the Tokyo motor show.

Introducing the luxury marque to the world’s second biggest market could also work wonders on the Lexus brand worldwide. With the home market boosting sales the company is confident that it can oust Mercedes as the world’s most popular luxury car maker.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Skoda-Karoq 2.0 TDI 4x4
    First Drive
    16 October 2017
    Diesel version of Skoda’s junior SUV is unobtrusive and undemanding, but we’d still go for the silkier petrol version of the Karoq
  • Audi Q7 e-tron
    First Drive
    16 October 2017
    Expensive and flawed but this understated diesel-electric Audi Q7 has a lot to offer
  • Citroën C3
    First Drive
    16 October 2017
    Is the third gen Citroën C3 ‘fresh and different’ enough to take on its supermini rivals? We spend six months with one to find out
  • BMW X3
    First Drive
    15 October 2017
    A satisfying rework of the X3 that usefully improves its handling, cabin finish, space and connectivity to make this BMW a class front-runner again
  • Vauxhall Insignia Country Tourer
    First Drive
    13 October 2017
    Off-road estate is now bigger, more spacious and available with torque-vectoring all-wheel drive, but is it enough to make its German rivals anxious?