Currently reading: New EV grant pales in comparison to manufacturer discounts

The ECG promises £650m in funding, but car makers have already had to discount their EVs by £6.5bn

An overwhelming majority of car makers have craved the return of incentives to boost demand for electric cars in the UK with ever-greater desperation since the start of 2024.

The government’s ZEV mandate, introduced 18 months ago, meant manufacturers faced significant fines for not selling enough EVs, and barely an interview with a top UK exec from a legacy car maker has gone by without them saying they need government help to hit those targets because there is not enough true market demand for EVs.

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