Currently reading: Jaguar Land Rover invents car seat intended to simulate walking
JLR says innovative seat makes you think you're exercising and hopes to address sedentary lifestyles
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2 mins read
16 January 2020

Jaguar Land Rover has designed a new shape-shifting car seat that aims to stimulate your muscles as if you were walking.

The seat, which is being trialled by JLR’s Body Interiors Research division, moves to mimic the motions and stresses of movement and is intended to reduce the health risks of sitting down for too long while driving. It automatically adjusts to suit every driver and passenger.

According to the World Health Organisation (WHO), more than a quarter of people worldwide - 1.4 billion - spend too long sitting down, which can significantly damage muscles in the legs, hips and glutes. Regular drivers may be especially at risk for these injuries, since they are seated for extended periods of time.

The innovative new tech is part of Destination Zero, a larger JLR project designed to improve the safety and healthiness of cars. The project’s research is targeted towards creating a “world of Zero Emissions, Zero Accidents and Zero Congestion”. Previous research for Destination Zero has focused on reducing the effects of motion sickness and using ultraviolet lights to stop the spread of colds and flu.

Dr Steve Iley, Jaguar Land Rover Chief Medical Officer, said: “The wellbeing of our customers and employees is at the heart of all our technological research projects. We are using our engineering expertise to develop the seat of the future, using innovative technologies not seen before in the automotive industry, to help tackle an issue that affects people across the globe.”

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10

16 January 2020

All very cool, and there is no doubt JLR are coming up with some brilliant ideas, but really?

Next it'll be a hand-sanitising steering wheel. 

16 January 2020

And for a moment I thought it was 1st April! Should be a game changer for JLR.

289

16 January 2020

....in all my years in the Motor Industry, I have never, ever had a customer say to me "please can I have a seat that makes me feel as if I am walking"

Adjustable Lumbar support yes, heated seats yes, air conditioned seats yes, but not seats that simulate walking.

I dont even see the need for massaging seats (currently common in premium product).

I used to 35k miles per year with frequent trips to the highlands on fishing trips - 8 hours driving with a 30 minute break and never found a problem with any car which had good seats (mostly German it has to be said). Health wise of discomfort wise.

The worst I ever sat in was a Jeep Grand Cherokee....hence I didnt buy it!

Even worse, you just know that this unecessary tech will go wrong and be a fortune to sort-out.

Daft!

16 January 2020
289 wrote:

....in all my years in the Motor Industry, I have never, ever had a customer say to me "please can I have a seat that makes me feel as if I am walking"

Adjustable Lumbar support yes, heated seats yes, air conditioned seats yes, but not seats that simulate walking.

I dont even see the need for massaging seats (currently common in premium product).

I used to 35k miles per year with frequent trips to the highlands on fishing trips - 8 hours driving with a 30 minute break and never found a problem with any car which had good seats (mostly German it has to be said). Health wise of discomfort wise.

The worst I ever sat in was a Jeep Grand Cherokee....hence I didnt buy it!

Even worse, you just know that this unecessary tech will go wrong and be a fortune to sort-out.

Daft!

Youve TOTALLY missed the point - they say theyre trying to negate the health effects of sitting down for long periods, which does sound unlikely, but your reply just proves why they should try and do something - cos you sit down for 8 hours !

289

17 January 2020
Yes typos.....sat down for 8 hours on many many trips - with no ill effects, so this JLR initiative is an answer to a question never asked!

16 January 2020

Gets a bit tricky if I look at my iphone health app & it tells me I've walked 200 miles in 3 hours!!!!

16 January 2020

.. you would think thier customers would already have plenty of walking opertunities.

16 January 2020

The last time I checked (and I walk 7 miles a day) walking used almost every muscle in the body, so I cant see how just working on the thighs could simulate it.

16 January 2020

On the one hand in thinking someone has totally lost it. On the other I'm thinking JLR are showing exquisite attention to detail far more actually than many of their rivals.

17 January 2020

Happy for you 289 but don't assume your anecdotal experience is conclusive.  My mother in law smoked unfiltered Camels every day of her life from age 14 to 86, but I wouldn't recommend it as a way to get to that age.  Why do you think passengers on a plane are advised to get off their arses on a regular basis?

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