TVR boss talks the future of the company; the revived marque is poised to fully reveal its supercar-baiting coupé
5 September 2017

“No matter how complex you thought it was going to be to launch a new car, it’s more complex than that.”

So said TVR chief Les Edgar, talking about his past four years’ experience of reviving the iconic sports car marque — during which he and a dozen colleagues have acquired and financed the brand, created a 10-year product plan, found a Welsh factory, organised a government subsidy, designed a new car and found the consultants capable of putting it into production. Edgar estimates that the amount of time he and his colleagues have dedicated to the project is “about 127%”.

“We’ve made some mistakes if we were doing it again,” he said, “but along the way, we’ve discovered a bunch of good guys, second to none, who have made it possible to do this thing at the high level we believe it deserves.”

TVR Manufacturing, the core company, consists of only about 50 people, Edgar explained, because its policy is to retain expert consultants — such as Gordon Murray Design and Cosworth Engineering — to bring the company’s plans to reality.

TVR Griffith revealed - click here for the full story

“The most amazing thing to us has been the sheer level of interest people have shown in the project,” said Edgar. “It’s amazing that such a low-volume product can justify such passion. It’s as if we’d won every race we’d entered, including Le Mans. TVR is definitely much more than just a brand. It’s an extraordinary group of passionate people. Not disappointing them is a big responsibility.”

Related stories: 

New TVR V8 sports car to use manual gearbox

New TVR sports car to use Gordon Murray's iStream Carbon process

TVR shows first image of 480bhp, £90k comeback coupé

Insight: will ‘back to basics’ still work for TVR?

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Comments
4

5 September 2017

You forgot to print the "Insight" bit from the headline of the story. Where is the bit that justifies this headline? 

Insight: Why TVR is destined for success

It's just the same stuff from Les that we've read loads of times before. I believe it's called clickbait and Autocar is getting worse at it. Stop disrespecting your readers...

5 September 2017

Why are they " destined for success " ? Because they want it a lot? Because they tried reeeeeeeealy hard? Unlike, oh, i dunno, every single other brand in the planet?

And what IS success for them, 100 cars per year? 1000?

 

 

5 September 2017
That went well vis-à-vis British Leyland and DeLorean, didn't it?

6 September 2017

What a cr4p article.

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