Reborn British brand's first model is being shown to public at Goodwood Revival this September; first 500 units have nearly sold out
Steve Cropley Autocar
18 July 2017

Development of TVR’s new super coupé is on course despite issues surrounding the location of its new factory at the Circuit of Wales, the brand's chairman Les Edgar has confirmed.

One month on from the Welsh Government's decision to not guarantee funding for the circuit project, Edgar told Autocar that his company's plans to open a factory near the site at the start of 2018 were unaffected.

This will lead to the build of the first pilot car for the new model around six months later, with production of the first customer cars starting after that.

The car will be revealed to the public this September at the Goodwood Revival, where it will be displayed in the Earl's Court Pavilion.

The public showing follows a series of private reveals for customers who have already placed deposits on the 200mph, front-engined V8 two-seater. For its Goodwood launch, the car will be located in the Earls Court building alongside several classic TVR models, to celebrate the marque's 70th anniversary.

Although still under wraps, we know the new car will be built very much in character with the traditional Blackpool TVRs but entirely new from the ground up. Designer Gordon Murray hosted customers who viewed the car at his HQ near Guildford, Surrey.

An earlier preview picture (below) shows one of the car's tail-pipes, which are located behind the front wheels (as shown in the Autocar rendering in the gallery). The car that's shown in September won't be in production specification, but will feature parts that will end up on the final car.

The display will remain static, because Goodwood Revival rules dictate that only cars made before 1966 can run or do demonstrations on circuit.

TVR chairman Les Edgar said: “It’s the first time a global launch of a new car has occurred at this event, and it seems an entirely appropriate place for us to do it, with the marque’s motorsport heritage and an enthusiastic audience of dedicated car fans – and in our 70th anniversary year.

"After a series of secret private viewings organised for the benefit of existing customers for the new car, we know that we have a surefire hit on our hands, and very much look forward to seeing the public reaction in September."

A spokesman said that orders for the first 500 Launch Edition cars have almost sold out, meaning order books for this first run could close at Goodwood.

TVR sports car to use Gordon Murray iStream Carbon process

TVR has sworn customers who have already seen the car to secrecy — to the extent of asking them to sign confidentiality agreements.

The model will use a Cosworth-developed V8 that easily exceeds 400bhp. The car's kerbweight will be around 1200kg and cost less than £90,000 for the full-house TVR Launch Edition. Headline figures include a 200mph top speed and a sub-4.0sec 0-60mph time.

Edgar added that the brand was also keen "to stress [the car's] sophisticated underpinnings, which incorporate the very latest technology". He said: "this project has required our engineers and designers to start from scratch — you can’t meet the latest legislation any other way — and we’re proud of what they’ve achieved."

The need for an entirely new design — and a desire among TVR’s backing consortium to refine the car’s all-important details — is the main reason for slippage in the original delivery schedule. “We’re determined to give this car the perfect chassis, and to make sure that the looks match the engineering,” Edgar explained. “That has meant working through a number of styling iterations, which isn’t a quick process.

Comment: The TVR is finally here (sort of)

TVR's new factory, which is due to be located beside the Circut of Wales in Blaenau Gwent, is on course to be fully functioning by mid-2018. Production of the new model will start shortly after, with first deliveries made by the end of 2018.

Autocar first broke the news of TVR's new car early last year, and shortly afterwards almost 400 deposits were taken. A full-size clay model of the car was taken to the London motor show (shown in gallery), but it remained under cover.

The new TVR uses Gordon Murray’s patented “iStream Carbon” production process, which uses a tubular structure to define the hardpoints of the car, with bonded-in carbonfibre panels greatly enhancing its strength. The rigidity, lightness and crashworthiness of iStream have already been proven in a number of applications, including Murray’s own micro-cars, two Japanese sports car projects and a flat-pack truck design for developing world applications, called the Ox.

At the Guildford meetings, customers have also seen a 3D portrayal of the TVR’s completed interior — in two different colour/trim combinations — plus a model of TVR’s in-house seat design. Proceedings concluded with a discussion of finance options, then a Q&A session. The whole thing occupied a little less than two hours.

Over the past year, TVR has been conducting extensive performance and durability tests of its Cosworth-developed, Ford Mustang-derived 5.0-litre V8 petrol engine, most of them in a previous-generation TVR Cerbera lightened to simulate the weight of the new car. Performance has been described as 'electrifying'.

TVR V8 laps Le Mans video

Join the debate


18 March 2017
Looks good from the front, can't see the rear, but most of the previous sketches looked better imho. Let's hope the drive matches expectations.

18 March 2017
[quote=richard0028]Looks good from the front, can't see the rear, but most of the previous sketches looked better imho. Let's hope the drive matches expectations.[/quote]That drawing is just Autocar's guess at how it may look. On past form they're almost certainly miles out. Hopefully it will closely resemble a Griffith with a simple and unfussy roof added. No creases, no unnecessary detailing, no overstyling. Simple, no fuss, elegant and pretty, yet obviously powerful and raring to go, just like the Griffith.

I don't need to put my name here, it's on the left


18 March 2017
Sorry to be pedantic (yes, I know I am being!), but if Gordon Murray's HQ is in Guildford, it is south WEST of London. South East is Kent, and Guildford is in Surrey!

18 March 2017
Really a non story giving no "new news" and nothing most of us wouldn't have predicted given a great sports car brand name and history. Some obvious questions would include, why develope a 4 litre 400+ bhp V8 from the existing 5 litre 500+ bhp Mustang V8? If you only require 400+ bhp, create a shorter lighter V6! Profile tech drawing seems to indicate stretching the vehicle to make it look the part but making the finished product shorter, tighter and more dramatic would differentiate TVR from other players. Incorporation of active areo elements would make sense in a 200 mph light weight low power sports coupe. Different body styles like roadster and HPE should be in customer testing. However, as a bit of PR filler for a quiet weekend , it demonstrates that someone is on the ball and they don't neccessarily work for a major car brand!

18 March 2017
Being on the ball is precarious and difficult to balance. A string of news, updates, renderings, etc, can be counter-productive unless its backed up by on schedule delivery, otherwise credibility suffers and interest wanes.

18 March 2017
at least the old TVR designs had character

18 March 2017
at least the old TVR designs had character

18 March 2017
I wonder if they serve tea and biscuits.

18 March 2017
It isn't particularly adventurous in terms of new technology. We need a new sports car that moves the performance goalposts forward significantly.

19 March 2017
If Cosworth can get >600bhp out of that engine, without charging, then they might sell a few at £90K. Else they will struggle. The old TVR had the appeal of their own unique engine. This new one doesn't so needs to offer something extra special.


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