Supercar brand will focus on sound and drama instead of pure pace
3 March 2009

Ferrari's future is not in extreme performance and top speeds, vice-general manager Amedeo Felisa has revealed to Autocar.

“People are changing their minds about Ferraris,” said Felisa, on hand at the Geneva motor show to show off his firm's track-day special, the 599XX. “We need to go in the direction of customer needs and utilisation of our cars.”

Read more about the Ferrari 599XX

Felisa revealed that the company's future sports cars would focus more on the “special rewards” from the cars, hinting that noise, feel and drama would be increased rather than outright performance. The first example of this new policy is expected to the F430 replacement, the F450, due next year.

However, Felisa admitted that the focus on sports cars and GTs would continue. The company has no plans to enter different segments of the market or move away from its current pricing and positioning.

Felisa also reiterated Ferrari's plans to develop new powertrain technologies, including petrol-electric hybrids. But he doesn't expect a production model with these systems until 2015.

Chas Hallett


Geneva cars: news and images

Chery DR, Ferrari 599XX, Ford Iosis Max, Frazer Nash Namir, Hyundai ix-onic, Infiniti Essence, Kia No3, Lagonda Concept, Lamborghini Murcielago SV, Land Rover Freelander TD4_e, Mazda CX-7, Mini JCW Cabriolet, Mitsubishi iMIEV Sport Air, Nissan Qazana, Renault Megane RS, RUF Greenster, Skoda Fabia vRS, Skoda Yeti, Tata Nano Europa, Toyota Prius, Volkswagen Polo

Autocar.tv: see Mike Duff's in-depth Geneva show coverage

Lagonda Concept, Skoda Yeti, Rolls Royce 200 EX, Vauxhall Ampera, Nissan Qazana, Infiniti Essence, Bentley Continental Supersports, Ford Iosis Max

Video blogs from the show floor

Audi TT RS, Ferrari 599XX, Hyundai ix-onic concept, Kia No3, Lamborghini Murcielago SV, Mercedes E-class coupe, Peugeot 3008, Renaultsport Megane, Subaru Legacy, VW Polo


Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Opel Ampera-e
    First Drive
    27 April 2017
    Opel's second-generation Ampera is smaller than the first, and now purely electric. It's also very capable with a remarkable range
  • Lotus Elise Sprint
    First Drive
    27 April 2017
    The latest incarnation of the Elise may be out of its depth on track, but on the public road it is probably the purest version since the original
  • First Drive
    26 April 2017
    The compromises of adding a plug-in hybrid drivetrain to the 5 Series make the new 530e iPerformance tough to recommend
  • 2017 BMW 440i Coupé
    First Drive
    26 April 2017
    The assumption was that a few minor tweaks to the 2017 BMW 440i Coupé wouldn't make much of a difference. It turns out they do
  • Porsche 911 GT3
    First Drive
    26 April 2017
    Brilliant new Porsche 911 GT3 picks up where the previous GT3 RS and 911 R left off