Design boss Ed Welburn said the Camaro and Corvette are used as inspirations in many of the GM global design studios that work on Chevrolets. “You’ll see more of it in the future, particularly the front surface treatment of the Corvette,” he said.
Chevrolet Europe boss Thomas Sedran said the company isn’t averse to using its two halo cars to market other models but would use “innovative” techniques to make the connection. “The biggest challenge is low brand awareness. Getting on the shopping list is the single biggest challenge,” he said.
“Once you mention the name ‘Chevrolet’, there are a lot of positive associations with it. The Corvette has expressive design and value for money; it’s a bargain. That’s true for all of our cars.”