Cadillac is still pushing to sell cars in Europe, General Motors president Dan Ammann has told Autocar.
"Clearly our number one priorities are the US and China, but in the longer term there is a role for Cadillac," he said.
"Is Cadillac going to be a volume contender [in Europe]? Probably not. And we're not going to try and 'out-German' the Germans – but we do want it to be a success," he said.
Cadillac has already had several aborted attempts to take on the European luxury market and it's believed that the current BMW 3-series-sized ATS saloon and larger CTS were both engineered to be sold in Europe. But financial constraints and the promise of easier and quicker success in China meant that European sales were shelved.
The company would also have to engineer a credible diesel engine suitable for longitudinal, rear-drive installation to have a hope of competing properly in Europe.
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